{
  "id": 3979398,
  "title": "Apple's latest price hike is to Apple TV streaming and Apple One",
  "url": "https://urgent.news/2026/08/28/apples-latest-price-hike-is-to-apple-tv-streaming-and-apple-one",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-28T14:03:35.000Z",
  "source": {
    "name": "AppleInsider",
    "slug": "appleinsider",
    "url": "https://appleinsider.com/articles/26/08/28/apples-latest-price-hike-is-to-apple-tv-streaming-and-apple-one"
  },
  "original_language": "en",
  "account": "Apple has recently hiked the cost of its Apple TV video streaming service and certain Apple One subscription tiers. The monthly price of Apple TV is rising from $14.99 to $14.99, raising the annual cost from $99 to $119. This change specifically impacts some Apple One individual plans, with subscribers now facing a $21.95 monthly charge, up from $19.95. As of their next billing cycle, this adjustment will take effect. Currently, Apple One Premier does not seem to be affected by this pricing alteration.\n\nIn July, Apple raised its Apple Music subscription fee to $11.99 per month, with the family plan increasing to $19.99 per month. Following that, the Apple One family and Premier tiers saw a price increase, reaching $27.95 and $39.95 respectively. Competitors in the video streaming market offer comparable services at similar prices. Disney+ with Hulu costs $19.99 per month for an ad-free experience or $189.99 per year. Netflix charges $19.99 per month for HD quality and $26.99 per month for 4K with HDR and Dolby Atmos on four devices, providing more content than Apple TV.",
  "summary": "Apple's latest round of price increases isn't for hardware, but for Apple TV video streaming and, correspondingly, some Apple One tiers. The new Apple TV logo Announced on Friday, Apple TV's monthly cost is increasing by $2 to $14.99 per month. This raises the annual cost to $119, up from $99. This affects some Apple One subscriptions as well. While the family plan monthly cost isn't going up,…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "9to5Mac",
        "title": "Apple announces price increase for Apple TV and Apple One subscriptions",
        "url": "https://urgent.news/2026/08/28/apple-announces-price-increase-for-apple-tv-and-apple-one",
        "published": "2026-08-28T13:17:00.000Z"
      },
      {
        "outlet": "Techmeme",
        "title": "Apple TV raises prices in the US, with the monthly price up by $2 to $14.99, its fourth increase in four years; the individual Apple One tier rises $2 to $21.95 (Todd Spangler/Variety)",
        "url": "https://urgent.news/2026/08/28/apple-tv-raises-prices-in-the-us-with-the-monthly-price-up-by-2-to-14",
        "published": "2026-08-28T13:40:00.000Z"
      },
      {
        "outlet": "The Verge",
        "title": "Apple TV now costs $14.99 a month after its fourth price hike in four years",
        "url": "https://urgent.news/2026/08/28/apple-tv-now-costs-14-99-a-month-after-its-fourth-price-hike-in-four",
        "published": "2026-08-28T13:47:36.000Z"
      },
      {
        "outlet": "Android Authority",
        "title": "Apple TV follows Apple Music with a price hike of its own",
        "url": "https://urgent.news/2026/08/28/apple-tv-follows-apple-music-with-a-price-hike-of-its-own",
        "published": "2026-08-28T14:32:41.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}