{
  "id": 3978109,
  "title": "Cord-Cutters Flocked to Paramount+, Netflix and Peacock’s Ad-Free Plans in Q1",
  "url": "https://urgent.news/2026/08/28/cord-cutters-flocked-to-paramount-netflix-and-peacocks-ad-free-plans",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-28T14:00:00.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/industry-news/business/pay-tv-cord-cutters-paramount-netflix-peacock-ad-free-plan-sign-ups-antenna-q1-2026/"
  },
  "original_language": "en",
  "account": "A recent study by Antenna reveals that cord-cutters who canceled their traditional pay TV subscriptions in Q1 were five times more likely to subscribe to a new streaming service within a month, with 31% of them signing up. Among these new subscribers, six of the top 10 plans were ad-free, led by Paramount+ Premium at 13.7%, followed by Netflix Premium at 11.5%, and Peacock Premium at 9.5%. Prior to canceling their subscriptions, 72% of traditional cord-cutters already had at least one premium streaming video on demand (SVOD) service. When analyzing digital cord-cutters, the percentage of those with at least one premium SVOD increased to 84%. The study also found that households with incomes of $100,000 or less were equally likely to cancel pay TV subscriptions as the general population, with 61% of them doing so. Of this group, 32% earned less than $50,000, while 29% made between $50,000 and $100,000. Households earning above $200,000 accounted for 13% of cord-cutters, matching their representation in the general population. The average churn rate for major streaming services was 4% in July, with Netflix and Disney+ having lower rates of 2% and 3%, respectively. However, Paramount+ saw a higher churn rate of 6%, while Starz dropped to 7% and Peacock remained steady at 7%.",
  "summary": "Around 31% signed up for a new streaming service within a month of canceling pay TV, per Antenna The post Cord-Cutters Flocked to Paramount+, Netflix and Peacock’s Ad-Free Plans in Q1 appeared first on TheWrap .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}