{
  "id": 3970574,
  "title": "Apple TV now costs $14.99 a month after its fourth price hike in four years",
  "url": "https://urgent.news/2026/08/28/apple-tv-now-costs-14-99-a-month-after-its-fourth-price-hike-in-four",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-28T13:47:36.000Z",
  "source": {
    "name": "The Verge",
    "slug": "the-verge",
    "url": "https://www.theverge.com/tech/986130/apple-tv-plus-price-hike"
  },
  "original_language": "en",
  "account": null,
  "summary": "Apple has raised the price of its streaming service, Apple TV, from $12.99 to $14.99 per month. The annual subscription now costs $119, up from $99. According to The Verge, this is the fourth price hike in four years.\n\nThe Individual tier of Apple One, which includes Apple TV and other subscription services, has also increased in price from $19.95 to $21.95 per month. 9to5Mac reports that existing subscribers will be notified of the price increase about a month before they are charged the new price.\n\nThe price changes are effective immediately for new subscribers. Apple TV’s lineup has expanded recently, with the addition of Formula 1 and Major League Soccer streaming at no extra cost.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 7,
    "also_reported_by": [
      {
        "outlet": "9to5Mac",
        "title": "Apple announces price increase for Apple TV and Apple One subscriptions",
        "url": "https://urgent.news/2026/08/28/apple-announces-price-increase-for-apple-tv-and-apple-one",
        "published": "2026-08-28T13:17:00.000Z"
      },
      {
        "outlet": "Techmeme",
        "title": "Apple TV raises prices in the US, with the monthly price up by $2 to $14.99, its fourth increase in four years; the individual Apple One tier rises $2 to $21.95 (Todd Spangler/Variety)",
        "url": "https://urgent.news/2026/08/28/apple-tv-raises-prices-in-the-us-with-the-monthly-price-up-by-2-to-14",
        "published": "2026-08-28T13:40:00.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "Apple's latest price hike is to Apple TV streaming and Apple One",
        "url": "https://urgent.news/2026/08/28/apples-latest-price-hike-is-to-apple-tv-streaming-and-apple-one",
        "published": "2026-08-28T14:03:35.000Z"
      },
      {
        "outlet": "Android Authority",
        "title": "Apple TV follows Apple Music with a price hike of its own",
        "url": "https://urgent.news/2026/08/28/apple-tv-follows-apple-music-with-a-price-hike-of-its-own",
        "published": "2026-08-28T14:32:41.000Z"
      },
      {
        "outlet": "Mashable",
        "title": "The latest Apple price hike: Apple TV streaming service",
        "url": "https://urgent.news/2026/08/28/the-latest-apple-price-hike-apple-tv-streaming-service",
        "published": "2026-08-28T17:26:05.000Z"
      },
      {
        "outlet": "Quartz",
        "title": "Apple is hiking its streaming service subscription price to $14.99 a month",
        "url": "https://urgent.news/2026/08/28/apple-is-hiking-its-streaming-service-subscription-price-to-14-99-a",
        "published": "2026-08-28T17:48:26.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}