{
  "id": 3958796,
  "title": "New resource launched to highlight scam ads and texts",
  "url": "https://urgent.news/2026/08/28/new-resource-launched-to-highlight-scam-ads-and-texts",
  "topic": "world",
  "section": "World",
  "published": "2026-08-28T12:08:45.000Z",
  "source": {
    "name": "RTE News",
    "slug": "rte-news",
    "url": "https://www.rte.ie/news/ireland/2026/0828/1589580-scam-ads/"
  },
  "original_language": "en",
  "account": "The Advertising Standards Authority (ASA) has introduced a new online resource, the Scam Ads Info Hub, to combat increasingly complex and costly scam ads and texts. The initiative aims to increase public awareness and educate people on how to identify and report such scams. Speaking on Today with David McCullagh, ASA Chief Executive Orla Twomey stated that scammers are criminals and the ASA's role lies in raising public awareness, not in prosecuting or tracking down scamsters. She advised that if an offer seems too good to be true, it likely is, and urged the public to stop, think, and check the accuracy of the information. The ASA collaborates with platforms that host these ads, but acknowledges that some may still slip through due to the scammers' evolving tactics. Ms Twomey also advised people to report any suspected scams to the platform, the ASA, or the gardaí, depending on the nature of the scam. While the ASA cannot eliminate the scam industry entirely, any reduction in its pipeline would be beneficial to the public.",
  "summary": "The Advertising Standards Authority has launched a new online resource highlighting scam ads and texts that are becoming increasingly sophisticated and more costly.",
  "key_points": [
    "ASA launches Scam Ads Info Hub to combat complex and costly scams",
    "Chief Executive Orla Twomey emphasizes raising public awareness, not prosecution",
    "Public advised to stop, think, and check information; report suspected scams"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}