{
  "id": 3944890,
  "title": "Rise in sales of Milma’s dairy products during Onam season",
  "url": "https://urgent.news/2026/08/28/rise-in-sales-of-milmas-dairy-products-during-onam-season",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-28T11:05:20.000Z",
  "source": {
    "name": "The Hindu",
    "slug": "the-hindu",
    "url": "https://www.thehindu.com/news/national/kerala/rise-in-sales-of-milmas-dairy-products-during-onam-season/article71399962.ece"
  },
  "original_language": "en",
  "account": "During this year's Onam season, the Kerala Cooperative Milk Marketing Federation, known as Milma, experienced a significant surge in sales of milk and dairy products. From August 20 to 25, the beginning of the Onam festivities, Milma sold a total of 1,45,76,846.63 litres of milk, marking a 5.61% increase from the previous year. Curd sales also saw a 9.68% growth during this period. On the five days leading up to Uthradam, Milma's Thiruvananthapuram Regional Co-operative Milk Producers Union (TRCMPU) reported a 5.86% increase in milk sales compared to the same period last year. Additionally, TRCMPU saw a 7.94% rise in curd sales from last year. From August 1 to 25, TRCMPU sold 297.85 tonnes of ghee. In Ernakulam, milk sales grew by 4.62% and curd sales increased by 16.44% from last year. Ghee sales this year reached 172.58 tonnes. Malabar Regional Co-operative Milk Producers Union reported a 6.03% increase in milk sales and an 8.7% growth in curd sales from last year, selling 358.35 tonnes of ghee from August 1 to 25. KCMMF chairperson K.S. Mani expressed gratitude to consumers for their loyalty, praising the federation's board of directors, regional unions, management teams, dairy farmers, and Milma employees for their contributions to the impressive sales figures during this Onam season.",
  "summary": "From August 20 to 25 (Uthradam day), which marks the beginning of Onam festivities, Milma recorded a total sale of 1,45,76,846.63 litres of milk, with 5.61% increase from last year during this period",
  "key_points": [
    "Milma experienced a 5.61% increase in milk sales during Onam season.",
    "Curd sales grew by 9.68% compared to the previous year.",
    "Ghee sales reached 172.58 tonnes from August 1 to 25."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}