{
  "id": 3942329,
  "title": "Beyond the Scale: Men turn to cosmetic clinics to complete weight-loss transformation",
  "url": "https://urgent.news/2026/08/28/beyond-the-scale-men-turn-to-cosmetic-clinics-to-complete-weight-loss",
  "topic": "health",
  "section": "Health & Medicine",
  "published": "2026-08-28T10:42:56.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/stock-market-news/beyond-the-scale-men-turn-to-cosmetic-clinics-to-complete-weightloss-transformation-4880916"
  },
  "original_language": "en",
  "account": "As more U.S. men adopt weight-loss medications, a growing number are turning to cosmetic clinics to address residual issues, such as sagging skin, hair loss, and dental problems, says Reuters. Mark C., a tech professional from New Jersey, shed 50 pounds using Novo Nordisk’s Wegovy and Eli Lilly’s Zepbound, but noticed a loss of facial volume. He opted for a deep-plane facelift in April to restore his appearance. Six male patients and a dozen cosmetic surgeons interviewed by Reuters reported a doubling of male patients over the past year or two, with most coming after weight loss. Men accounted for 28.3% of weight-loss drug prescriptions in 2026, up from 18.3% four years ago. Plastic surgeons say demand for cosmetic procedures will keep rising as more weight-loss drugs hit the market. Men are seeking procedures to remove loose skin and improve their athletic physique, while older men focus on signs of aging, particularly in the face and neck. The average cost of aesthetic procedures is thousands of dollars, and not typically covered by insurance. Despite the cost, patients report feeling like their best selves after undergoing these procedures.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}