{
  "id": 3924341,
  "title": "Flipkart Minutes cashes in on last-minute shopping, sees 3X spike during Raksha Bandhan",
  "url": "https://urgent.news/2026/08/28/flipkart-minutes-cashes-in-on-last-minute-shopping-sees-3x-spike",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-28T08:33:34.000Z",
  "source": {
    "name": "YourStory",
    "slug": "yourstory",
    "url": "https://yourstory.com/2026/08/flipkart-minutes-last-minute-shopping-3x-spike-during-raksha-bandhan"
  },
  "original_language": "en",
  "account": "Flipkart Minutes has reported a tripling of online shopping activity during this year's Raksha Bandhan, highlighting a growing trend towards digital platforms for last-minute gifting. According to the platform, Gen Z shoppers constituted more than 40% of the customer base during the festive season. Rakhi necklaces experienced the most significant growth, with a staggering 20-fold increase, while maang tikkas saw a 4-fold surge. Other popular items included precious earrings, gold and silver coins and bars, and pooja thaali sets. Demand for these items was evident across both major cities and smaller markets, with Ahmedabad, Mumbai, and Kolkata seeing strong demand. Non-metro markets like Aurangabad, Madurai, and Nawada also witnessed significant consumption. Flipkart Minutes’ dedicated Rakhi Store facilitated the sale of over 2,000 rakhis per minute during the period. Popular gifting categories included mobile handsets, true wireless earbuds, gold coin bars, and smartwatches. Shopping peaked between 4 pm and 10 pm yesterday, with mobile phones registering the highest number of gifting orders in a single hour. Beyond traditional Raksha Bandhan gifts, accessories such as fashion brooches, mobile tripods, and watch combos saw a 3.5-fold growth. Searches for traditional sweets like besan laddus and rasmalai, as well as chocolates and personalized Rakhi gift hampers, also gained traction. Ethnic wear, particularly men’s kurtas, experienced an 87% year-on-year increase in orders. The data underscores the expanding role of quick commerce in addressing both planned purchases and impromptu gifting requirements, as consumers blend traditional celebrations with personalized gifts.",
  "summary": "Gen Z shopper accounted for 40% of customers during the festive period. Rakhis, maang tikkas, precious earrings, gold and silver coins and bars, and pooja thaali sets were the popular categories on the quick-commerce platform.",
  "key_points": [
    "Flipkart Minutes sees 3X spike in online shopping during Raksha Bandhan",
    "Gen Z shoppers make up more than 40% of the customer base",
    "Rakhi necklaces experience 20-fold increase in popularity"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}