{
  "id": 3922291,
  "title": "Gen Z’s bedazzling era is the latest Lipstick Index as youths put gems on everything from coffee cups to skincare",
  "url": "https://urgent.news/2026/08/28/gen-zs-bedazzling-era-is-the-latest-lipstick-index-as-youths-put-gems",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-28T07:00:00.000Z",
  "source": {
    "name": "Fortune",
    "slug": "fortune",
    "url": "https://fortune.com/2026/08/28/gen-z-bedazzling-era-lipstick-index-youths-gems-coffee-skincare/"
  },
  "original_language": "en",
  "account": "Starbucks, Sephora, and Ulta Beauty are embracing an emerging trend that is becoming a modern version of the Lipstick Index. Customers are turning to rhinestones to embellish everyday items, from coffee cups to skincare products, reflecting a shift in spending habits. The movement gained momentum after Kylie Jenner's 29th birthday celebration, where she adorned plastic cups and cakes with colorful rhinestones, showcasing a more whimsical and budget-friendly alternative to her usual extravagant displays. This trend quickly caught the attention of brands and social media influencers, leading to a surge in rhinestone-themed products. SunLife Organics, a California health-food brand, capitalized on the craze by releasing rhinestone-studded smoothie cups, which quickly gained popularity and brought new customers into their stores.",
  "summary": "Brands are leveraging young women's increasing spending power by jumping on the sparkly maximalism bandwagon.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}