{
  "id": 391236,
  "title": "The Apple Watch could get outrageouly expensive with new premium models planned",
  "url": "https://urgent.news/2026/08/09/the-apple-watch-could-get-outrageouly-expensive-with-new-premium",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-09T15:49:29.000Z",
  "source": {
    "name": "Digital Trends",
    "slug": "digital-trends",
    "url": "https://www.digitaltrends.com/wearables/the-apple-watch-could-get-outrageouly-expensive-with-new-premium-models-planned/"
  },
  "original_language": "en",
  "account": "Apple is reportedly eyeing a premium upgrade for its Apple Watch line, potentially introducing new high-end models that could significantly increase the price tag, according to Bloomberg's Power On newsletter. Currently, the most expensive Apple Watch model, the Hermès Ultra 3, retails at $1,399. However, the premium versions under consideration could easily surpass this figure, given the potential inclusion of exclusive materials, finishes, and health sensors.\n\nSources suggest Apple might introduce a new tier of watches above the existing Ultra model, equipped with enhanced biosensing capabilities and improved power efficiency. An additional feature under review is a blood-pressure monitoring function, currently under FDA review. Moreover, the upcoming Apple Watch Ultra 4 may also see a slight price increase due to rising component costs.\n\nBeyond the premium watch models, Apple is reportedly contemplating a broader overhaul of its smartwatch lineup, extending into 2027 and potentially 2028. This includes exploring different screen sizes and display types, as well as considering the possibility of screen-free fitness wearables. The company has even toyed with the idea of a round display for the Apple Watch, although this concept appears unlikely to see the light of day.",
  "summary": "Apple is reportedly considering new premium Watch models that could sit above the Ultra and Hermès lineup as part of a broader smartwatch overhaul.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "TechRadar",
        "title": "‘My Apple Watch is going to hate this’: Our wearables are making us anxious and obsessive — Here’s what we can all do about it",
        "url": "https://urgent.news/2026/08/09/my-apple-watch-is-going-to-hate-this-our-wearables-are-making-us",
        "published": "2026-08-09T02:00:00.000Z"
      },
      {
        "outlet": "9to5Mac",
        "title": "Apple considers round screens and more radical designs for future Apple Watch revamp",
        "url": "https://urgent.news/2026/08/09/apple-considers-round-screens-and-more-radical-designs-for-future",
        "published": "2026-08-09T14:20:19.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "2026 Apple Watch upgrade will be dull, but a big redesign is in progress",
        "url": "https://urgent.news/2026/08/09/2026-apple-watch-upgrade-will-be-dull-but-a-big-redesign-is-in",
        "published": "2026-08-09T14:41:18.000Z"
      },
      {
        "outlet": "Digital Trends",
        "title": "Apple might finally bring the ceramic Apple Watch back, and I’ve been waiting for it",
        "url": "https://urgent.news/2026/08/09/apple-might-finally-bring-the-ceramic-apple-watch-back-and-ive-been",
        "published": "2026-08-09T16:14:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}