{
  "id": 3911908,
  "title": "Art fair Art-o-rama’s winning formula: low fees, young blood, bold ideas",
  "url": "https://urgent.news/2026/08/28/art-fair-art-o-ramas-winning-formula-low-fees-young-blood-bold-ideas",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-28T06:46:54.000Z",
  "source": {
    "name": "The Art Newspaper",
    "slug": "the-art-newspaper",
    "url": "https://www.theartnewspaper.com/2026/08/28/art-fair-art-o-ramas-winning-formula-low-fees-young-blood-bold-ideas"
  },
  "original_language": "en",
  "account": "Marseille's Art-o-rama art fair, which celebrates its 20th anniversary this year, is a cherished tradition that showcases emerging contemporary art alongside the laid-back Mediterranean lifestyle. With low stand fees and a focus on young, bold ideas, the fair has grown from five galleries in its early days to 38 exhibitors this year. This year marks a significant milestone as half of the participating galleries are first-time exhibitors, including galleries from as far as Lima and Tokyo. The fair's director, Jérôme Pantalacci, emphasizes the importance of presenting ambitious and intuitive works that intrigue visitors and provide a platform for emerging galleries and artists. The fair's international reach has expanded to include exhibitors from outside France, reflecting the changing demographics of Marseille, which has transformed from a gritty port city into an attractive destination for artists. One of the standout presentations this year is Berlin gallery Dittrich & Schlechtriem's new photographic series by German artist Lukas Städler, which explores themes of intimacy, community, and identity through the lens of Marseille.",
  "summary": "The 20-year-old contemporary art fair, taking place this weekend in the southern French city of Marseille, has maintained its youthful outlook and appetite for risk",
  "key_points": [
    "Art-o-rama celebrates 20th anniversary in Marseille",
    "Low stand fees and young, bold ideas drive success",
    "38 exhibitors, half first-timers from global cities"
  ],
  "editors_take": "The fair's winning formula of low fees and bold ideas has allowed it to stay relevant and attract new talent, mirroring Marseille's transformation into a hub for artists and creatives.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}