{
  "id": 3910167,
  "title": "NCT contributes to Seoul Fashion Week with costumes, runway music",
  "url": "https://urgent.news/2026/08/28/nct-contributes-to-seoul-fashion-week-with-costumes-runway-music-3910167",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-28T06:42:04.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20260828/nct-contributes-to-seoul-fashion-week-with-costumes-runway-music"
  },
  "original_language": "en",
  "account": "K-pop boy band NCT will add costumes and music to Seoul Fashion Week 2027 SS runways, a week-long event aimed at showcasing Korean designer brands to global buyers and consumers. The band's presence is a key highlight of the festivities, taking place at various locations including Lotte World Tower in Jamsil, Dongdaemun Design Plaza (DDP), and Seongsu neighborhood. Alongside band-related events, there will be trade shows, food and beauty exhibitions, and a special showroom for Berlin-based brands. In celebration of NCT's 10th anniversary, the band will contribute to the finale on September 6 with a \"curated runway\" featuring costumes worn throughout their decade-long career, along with personal items. Models will perform a choreographed routine using some of NCT's most popular music. City officials describe this unique NCT-themed runway show as a groundbreaking experiment that combines fashion, music, and entertainment in a way never seen before in the fashion industry.",
  "summary": "K-pop boy band NCT is bringing both their costumes and music to Seoul Fashion Week 2027 SS runways. The band’s involvement is a highlight of the weeklong event aimed at promoting Korean designer brands to global buyers and consumers, hosted by the city government. Along with band-related events at Lotte World Tower in Jamsil, there will also be a series of programs held at Dongdaemun Design Plaza…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "NCT contributes to Seoul Fashion Week with costumes, runway music",
        "url": "https://urgent.news/2026/08/28/nct-contributes-to-seoul-fashion-week-with-costumes-runway-music",
        "published": "2026-08-28T06:37:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}