{
  "id": 3908835,
  "title": "NCT contributes to Seoul Fashion Week with costumes, runway music",
  "url": "https://urgent.news/2026/08/28/nct-contributes-to-seoul-fashion-week-with-costumes-runway-music",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-28T06:37:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20260828/nct-contributes-to-seoul-fashion-week-with-costumes-runway-music"
  },
  "original_language": "en",
  "account": "K-pop boy band NCT is set to contribute both their distinctive costumes and music to Seoul Fashion Week 2027 SS runways. This participation is a key highlight of the week-long event, which seeks to showcase Korean designer brands to international buyers and consumers. Organized by the city government, the fashion week will feature NCT-related events at Lotte World Tower in Jamsil and a series of programs held at Dongdaemun Design Plaza (DDP) and the popular Seongsu neighborhood, including trade shows, food and beauty exhibitions and a dedicated showroom for Berlin-based brands.\n\nTo mark NCT's 10th anniversary, the band will contribute to the finale on September 6 with a specially curated runway. This runway will feature costumes worn by the artists over the past decade, along with personal articles, serving as the centerpieces. Models will then perform a choreographed routine using some of the band's most popular music. City officials described the NCT-themed runway show as \"a rare experiment for the fashion industry,\" combining fashion, music and entertainment in an innovative way.",
  "summary": "K-pop boy band NCT is bringing both their costumes and music to Seoul Fashion Week 2027 SS runways. The band’s involvement is a highlight of the weeklong event aimed at promoting Korean designer brands to global buyers and consumers, hosted by the city government. Along with band-related events at Lotte World Tower in Jamsil, there will also be a series of programs held at Dongdaemun Design Plaza…",
  "key_points": [
    "NCT to contribute costumes and music to Seoul Fashion Week 2027",
    "Runway show on September 6 marks NCT's 10th anniversary",
    "Event combines fashion, music, and entertainment in innovative way"
  ],
  "editors_take": "NCT's participation in Seoul Fashion Week marks a new direction for the event, blending fashion, music, and entertainment in a way that showcases Korean culture to international audiences.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "NCT contributes to Seoul Fashion Week with costumes, runway music",
        "url": "https://urgent.news/2026/08/28/nct-contributes-to-seoul-fashion-week-with-costumes-runway-music-3910167",
        "published": "2026-08-28T06:42:04.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}