{
  "id": 3898053,
  "title": "Kriti Sanon Rakhi Ad Row: Kunickaa Sadanand SLAMS Jewellery Brand, Says 'Shame On You For Leaving Her Alone To Deal With Slut-Shaming'",
  "url": "https://urgent.news/2026/08/28/kriti-sanon-rakhi-ad-row-kunickaa-sadanand-slams-jewellery-brand-says",
  "topic": "world",
  "section": "World",
  "published": "2026-08-28T04:45:26.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/entertainment/kriti-sanon-rakhi-ad-row-kunickaa-sadanand-slams-jewellery-brand-says-shame-on-you-for-leaving-her-alone-to-deal-with-slut-shaming"
  },
  "original_language": "en",
  "account": "The recent Raksha Bandhan advertisement for jewellery brand GIVA featuring actress Kriti Sanon has ignited a heated discussion on social media. Some users have criticized the actress for her outfit, which included a bralette-style blouse with a deep neckline. Kriti defended her choice, highlighting the evolution of ethnic fashion and questioning the societal expectations placed on women regarding their clothing choices. Kunickaa Sadanand, another actress, has come to Kriti's defense and harshly criticized GIVA for their lack of support during the backlash. In a social media post, Kunickaa expressed her support for Kriti and called out the brand, stating, \"Shame on you for being such a coward, and leaving Kriti Sanon alone to deal with the trolls and slut shaming.\" She also urged women to be mindful of their shopping choices at GIVA, emphasizing the impact brands have on shaping public perception of advertisements. Kunickaa stressed that artists do not decide the final script, but it is the brands that approve every detail, including the attire chosen for promotional purposes.",
  "summary": "Actress Kriti Sanon's Raksha Bandhan advertisement for jewellery brand GIVA has sparked a debate on social media, with a section of users questioning the actress' traditional festive look. Kriti was seen celebrating the occasion wearing a bralette-style deep-neck blouse. While some social media users criticised the outfit, Kriti defended her look and pointed out how ethnic fashion has evolved…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}