{
  "id": 3891855,
  "title": "4 Southeast Asian countries among world’s 10 biggest instant noodles markets",
  "url": "https://urgent.news/2026/08/28/4-southeast-asian-countries-among-worlds-10-biggest-instant-noodles",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-28T04:21:25.000Z",
  "source": {
    "name": "VnExpress Business",
    "slug": "vnexpress-business",
    "url": "https://e.vnexpress.net/news/business/economy/4-southeast-asian-countries-among-world-s-10-biggest-instant-noodles-markets-5114049.html"
  },
  "original_language": "en",
  "account": "Southeast Asian countries rank among the world's top 10 largest instant noodles markets, according to a report by the World Instant Noodles Association. Indonesia, the second-largest global consumer, consumed 14.5 billion servings, 51% higher than India, the third-biggest market. Fried noodles, or \"Mie Goreng,\" are the most popular among Indonesian consumers, with a preference for halal products due to the majority Muslim population. Vietnam secured the fourth place with 8.2 billion servings per capita, the highest in the world. Popular flavors include shrimp and lime, with people often adding onions, lemons, and peppers to their noodles. The Philippines consumed 4.3 billion servings, down 3.5% from the previous year, with fried noodles called \"Pancit Canton\" being the most popular. Thais favored tomato-based soups, while Japanese consumers enjoyed a variety of flavors, ranking fifth with 5.9 billion servings. The United States was sixth with 5.2 billion servings, and South Korea and Nigeria rounded out the top 10, with 4.1 billion and 3.1 billion servings, respectively. China remained the world's largest market with 43.3 billion servings.",
  "summary": "Indonesia, Vietnam, the Philippines and Thailand are among the world’s 10 biggest instant noodles markets, with combined consumption reaching 31.3 billion servings last year.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}