{
  "id": 3875534,
  "title": "HYPNOSIS THERAPY wants to bring riches to Korea's underground music scene",
  "url": "https://urgent.news/2026/08/28/hypnosis-therapy-wants-to-bring-riches-to-koreas-underground-music-3875534",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-28T03:22:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/lifestyle/arts-theater/20260828/hypnosis-therapy-wants-to-bring-riches-to-koreas-underground-music-scene"
  },
  "original_language": "en",
  "account": "HYPNOSYS THERAPY, a Seoul-based rap duo, aims to bring financial prosperity to Korea's underground music scene. The pair, consisting of rapper Jjangyou and producer Jflow, deliver this message with confidence, emphasizing the potential for success in unconventional musical subcultures rather than simply rejecting mainstream popular music. Their goal is to demonstrate that musicians outside the Korean pop mainstream can earn a living, even achieve wealth through their craft. The duo will conclude Sejong Center's contemporary performance season, Sync Next, with live performances titled \"Mushroom House: Techno\" and \"Mushroom House: Live\" on September 4th and 5th at Sejong S Theater.",
  "summary": "“You can become rich through subculture.” Rapper Jjangyou delivered the line with the unvarnished confidence that has become central to HYPNOSYS THERAPY’s music: abrasive and determinedly unafraid of excess. For the Seoul-based duo of Jjangyou and producer Jflow, the claim is not a rejection of underground ideals in favor of commercial calculation. It is an argument for the survival of musicians…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "HYPNOSIS THERAPY wants to bring riches to Korea's underground music scene",
        "url": "https://urgent.news/2026/08/28/hypnosis-therapy-wants-to-bring-riches-to-koreas-underground-music",
        "published": "2026-08-28T03:17:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}