{
  "id": 3874287,
  "title": "Apple may not launch successor of its most-selling iPhone of the year 2026",
  "url": "https://urgent.news/2026/08/28/apple-may-not-launch-successor-of-its-most-selling-iphone-of-the-year",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-28T02:37:42.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/technology/tech-news/apple-may-not-launch-successor-of-its-most-selling-iphone-of-the-year-2026/articleshow/133581561.cms"
  },
  "original_language": "en",
  "account": "During the second quarter of 2026, Apple's standard iPhone 17 emerged as the world's top-selling smartphone, capturing 6% of global smartphone unit sales, according to Counterpoint Research. The model, which benefited from upgrades that narrowed the gap between standard and Pro versions, also secured second and third places alongside the iPhone 17 Pro Max and iPhone 17 Pro. Despite Apple's sales growing 5% year-over-year in Q2 2026, driven by strong performance in India, Japan, the Middle East, Africa, and South Korea, reports suggest the company may postpone the launch of the regular iPhone 18 to 2027. Multiple sources, including supply-chain analyst Ming-Chi Kuo and Bloomberg's Mark Gurman, indicate Apple plans to launch the iPhone 18 Pro and iPhone 18 Pro Max alongside its first foldable device, followed by the standard iPhone 18 around March 2027. This strategy would mark a significant departure from Apple's usual September launch event, potentially delaying the iPhone Air 2's release as well. If this strategy is implemented, Apple's September 2026 event may focus on its premium models, with standard iPhone upgrades unveiled at a separate time.",
  "summary": "The iPhone 17 has surged to become the best-selling smartphone globally this year. Rumors suggest Apple could postpone the launch of the usual iPhone 18 until 2027. Their strategy may prioritize the release of Pro editions and a foldable iPhone first, while the standard iPhone 18 and a new iPhone Air might debut subsequently. Expect the upcoming September event to highlight these high-end models.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}