{
  "id": 3874031,
  "title": "HYPNOSIS THERAPY wants to bring riches to Korea's underground music scene",
  "url": "https://urgent.news/2026/08/28/hypnosis-therapy-wants-to-bring-riches-to-koreas-underground-music",
  "topic": "world",
  "section": "World",
  "published": "2026-08-28T03:17:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/lifestyle/arts-theater/20260828/hypnosis-therapy-wants-to-bring-riches-to-koreas-underground-music-scene"
  },
  "original_language": "en",
  "account": "HYPNOSYS THERAPY, a Seoul-based rap duo consisting of rapper Jjangyou and producer Jflow, aim to bring prosperity to Korea's underground music scene. Their music is characterized by its abrasive style and willingness to embrace excess, as demonstrated by Jjangyou's statement that \"you can become rich through subculture.\" This claim is not a departure from underground ideals, but rather a means to ensure the sustainability of musicians who operate outside Korea's pop mainstream. The duo's ultimate goal is to demonstrate that musicians in subcultures can thrive financially, even achieving success and wealth. To mark Sejong Center for the Performing Arts' contemporary performance season finale, Sync Next, HYPNOSYS THERAPY will present two shows - \"Mushroom House: Techno\" and \"Mushroom House: Live\" - on September 4 and 5 at Sejong S Theater.",
  "summary": "“You can become rich through subculture.” Rapper Jjangyou delivered the line with the unvarnished confidence that has become central to HYPNOSYS THERAPY’s music: abrasive and determinedly unafraid of excess. For the Seoul-based duo of Jjangyou and producer Jflow, the claim is not a rejection of underground ideals in favor of commercial calculation. It is an argument for the survival of musicians…",
  "key_points": [
    "HYPNOSYS THERAPY is a Seoul-based rap duo.",
    "They aim to bring prosperity to Korea's underground music scene.",
    "Their shows, Mushroom House: Techno and Mushroom House: Live, are on September 4-5."
  ],
  "editors_take": "HYPNOSYS THERAPY's pursuit of wealth through underground music aims to prove that financial success is possible for musicians outside Korea's mainstream pop scene, challenging traditional notions of sustainability.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "HYPNOSIS THERAPY wants to bring riches to Korea's underground music scene",
        "url": "https://urgent.news/2026/08/28/hypnosis-therapy-wants-to-bring-riches-to-koreas-underground-music-3875534",
        "published": "2026-08-28T03:22:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}