{
  "id": 3873193,
  "title": "From Sabah to SEA Games: Wonda Kopi Tarik celebrates 4 women",
  "url": "https://urgent.news/2026/08/28/from-sabah-to-sea-games-wonda-kopi-tarik-celebrates-4-women",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-28T02:00:00.000Z",
  "source": {
    "name": "Free Malaysia Today",
    "slug": "free-malaysia-today",
    "url": "https://www.freemalaysiatoday.com/category/leisure/2026/08/28/from-sabah-to-sea-games-wonda-kopi-tarik-celebrates-4-women"
  },
  "original_language": "en",
  "account": "Wonda Kopi Tarik's 'Tarik Malaysians Together' campaign highlights the journey of four women from Sabah who won gold in the 2025 SEA Games Women's 4x4 250kg Tug of War demonstration event. Doris Ng, Noveny Viannie, Victoria Martin, and Lisa Lawrence, members of Sabah-based GeramBeat, brought home the gold despite tug of war being featured as a demonstration event and not an official medal sport. This milestone achievement received little recognition among Malaysians until Wonda Kopi Tarik decided to spotlight GeramBeat's story through its campaign. The campaign aims to celebrate the women's journey from Sabah to Malaysia, focusing on the simple connection of kopi tarik bringing people together, much like tarik tali requires everyone to pull together. GeramBeat's story is featured in the campaign's hero film, which showcases the women balancing their jobs, families, and responsibilities with their passion for tug of war. Wonda Kopi Tarik's vice president of marketing, Amy Gan, commented on the importance of recognizing GeramBeat's extraordinary journey and how it connects with the brand's message of unity. The campaign will be promoted through radio, digital, and social platforms, giving Malaysians more opportunities to learn about GeramBeat's story. The GeramBeat team members will also be featured on Astro, where they will share their experiences and the significance of winning gold. The celebration will extend to Malaysia Day, with Wonda Kopi Tarik taking the campaign from screens to the ground at Keretapi Sarong 2026 on September 16, where Malaysians can participate in interactive experiences celebrating the spirit of togetherness.",
  "summary": "The 2025 SEA Games gold medallists are honoured in Wonda Kopi Tarik’s ‘Tarik Malaysians Together’ campaign this Merdeka and Malaysia Day.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Free Malaysia Today",
        "title": "From Sabah to SEA Games: Wonda Kopi Tarik celebrates 4 women",
        "url": "https://urgent.news/2026/08/28/from-sabah-to-sea-games-wonda-kopi-tarik-celebrates-4-women-3874767",
        "published": "2026-08-28T02:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}