{
  "id": 3853881,
  "title": "Golf media firm loses Callaway, PGA Tour deals over violent ad",
  "url": "https://urgent.news/2026/08/27/golf-media-firm-loses-callaway-pga-tour-deals-over-violent-ad-3853881",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-27T23:50:00.000Z",
  "source": {
    "name": "Free Malaysia Today",
    "slug": "free-malaysia-today-freemalays",
    "url": "https://www.freemalaysiatoday.com/category/sports/2026/08/28/golf-media-firm-loses-callaway-pga-tour-deals-over-violent-ad"
  },
  "original_language": "en",
  "account": "Golf equipment manufacturer Callaway has severed its partnership with media company Good Good Golf following outrage over a violent advertisement. The PGA Tour has also distanced itself from the company, announcing it will no longer sponsor an upcoming tournament. The controversial ad, which showed a male golfer pushing a woman to the ground, sparked widespread criticism and calls for a boycott of Callaway products. Callaway reviewed the situation and promptly ended its relationship with Good Good, expressing deep regret for the hurt caused by the video. The company will donate $1 million to organizations combating violence against women as part of its corrective actions. Good Good Golf, which uses a YouTube channel to attract a younger audience, had previously apologized for the ad's content. However, the backlash persisted, with the PGA Tour confirming the decision to drop Good Good Golf as the title sponsor for a tournament in Texas.",
  "summary": "Good Good Golf will no longer serve as title sponsor after an advert showing a golfer shoving a woman to the ground sparked backlash.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Free Malaysia Today",
        "title": "Golf media firm loses Callaway, PGA Tour deals over violent ad",
        "url": "https://urgent.news/2026/08/27/golf-media-firm-loses-callaway-pga-tour-deals-over-violent-ad",
        "published": "2026-08-27T23:50:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}