{
  "id": 383634,
  "title": "This scrapped Apple Upgrade feature would’ve made setup much more seamless",
  "url": "https://urgent.news/2026/08/09/this-scrapped-apple-upgrade-feature-wouldve-made-setup-much-more",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-09T14:19:23.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/08/09/this-scrapped-apple-upgrade-feature-wouldve-made-setup-much-more-seamless/"
  },
  "original_language": "en",
  "account": "Apple once contemplated a feature for their Upgrade service that would have automated the setup process for iPhones, according to recent reports. This feature, dubbed the \"white-glove\" component, would have had Apple preloading new devices with users' data from their iCloud backups, making the transition to a new phone nearly effortless. However, this idea was ultimately abandoned, likely due to concerns over privacy and the potential for data to be outdated by a few days. The concept was first reported by Bloomberg's Mark Gurman. While Apple introduced a similar 'Presto' system at their stores a few years ago, allowing employees to update iPhones in the box, it is believed that expanding this system to handle iCloud backup transfers would have required human intervention to access the data.",
  "summary": "According to the latest edition of the Power On newsletter , Apple had reportedly been considering a feature for Apple Upgrade that would’ve made setting up your iPhone nearly seamless: where Apple would’ve already copied your data over. This feature never ended up seeing the light of day, though.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "AppleInsider",
        "title": "Apple Upgrade plan to preload your data nixed over privacy optics",
        "url": "https://urgent.news/2026/08/09/apple-upgrade-plan-to-preload-your-data-nixed-over-privacy-optics",
        "published": "2026-08-09T14:24:36.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}