{
  "id": 383633,
  "title": "Apple considers round screens and more radical designs for future Apple Watch revamp",
  "url": "https://urgent.news/2026/08/09/apple-considers-round-screens-and-more-radical-designs-for-future",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-09T14:20:19.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/08/09/apple-watch-revamp-redesign-round-screen/"
  },
  "original_language": "en",
  "account": "Bloomberg’s Mark Gurman reveals Apple’s plans to reimagine the Apple Watch, as the device faces increased competition from screenless smart fitness wearables like the Oura Ring. The tech giant is reportedly exploring various shapes and sizes, such as circular displays and screen-free accessories. This would mark a significant shift from the current basic design concept, which has been consistent across all Watch models. Apple is considering both high-end and budget-friendly options, with potential software enhancements that would integrate the Health app with AI technology. However, no final decisions have been made, and any radical changes are still years away from the market. This fall, Apple will introduce updated versions of the Watch, including Series 12 and Ultra 4, featuring new CPUs, color options, and fitness features. The revamped watches are expected to debut at the company's annual September event, alongside the launch of the iPhone 18 Pro and the first foldable iPhone.",
  "summary": "Bloomberg’s Mark Gurman goes into some detail today about the future for the Apple Watch product line . He suggests Apple is going back to the drawing board as the Watch faces stiffer competition from the likes of the Oura Ring and other screenless smart fitness devices. It seems Apple is preparing to revamp the concept of the Apple Watch from the ground up …",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "TechRadar",
        "title": "‘My Apple Watch is going to hate this’: Our wearables are making us anxious and obsessive — Here’s what we can all do about it",
        "url": "https://urgent.news/2026/08/09/my-apple-watch-is-going-to-hate-this-our-wearables-are-making-us",
        "published": "2026-08-09T02:00:00.000Z"
      },
      {
        "outlet": "9to5Mac",
        "title": "A new ceramic Apple Watch could go on sale soon",
        "url": "https://urgent.news/2026/08/09/a-new-ceramic-apple-watch-could-go-on-sale-soon",
        "published": "2026-08-09T14:34:41.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "2026 Apple Watch upgrade will be dull, but a big redesign is in progress",
        "url": "https://urgent.news/2026/08/09/2026-apple-watch-upgrade-will-be-dull-but-a-big-redesign-is-in",
        "published": "2026-08-09T14:41:18.000Z"
      },
      {
        "outlet": "Digital Trends",
        "title": "The Apple Watch could get outrageouly expensive with new premium models planned",
        "url": "https://urgent.news/2026/08/09/the-apple-watch-could-get-outrageouly-expensive-with-new-premium",
        "published": "2026-08-09T15:49:29.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}