{
  "id": 3822139,
  "title": "New Jersey 5’s Run Back Kellogg’s Raisin Bran “Fibes” Partnership In NYC, Paving A New Blueprint For Major League Pickleball",
  "url": "https://urgent.news/2026/08/27/new-jersey-5s-run-back-kelloggs-raisin-bran-fibes-partnership-in-nyc",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-27T20:41:34.000Z",
  "source": {
    "name": "Forbes",
    "slug": "forbes",
    "url": "https://www.forbes.com/sites/toddboss/2026/08/27/new-jersey-5s-run-back-kelloggs-raisin-bran-fibes-partnership-in-nyc-paving-a-new-blueprint-for-major-league-pickleball/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Kellogg's Raisin Bran Fibes partnership gets another run at this weekend's Major League Pickleball Finals event in NYC. Read a bit on how the partnership came to be and how it serves as a blueprint for other MLP teams looking for additional revenue.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}