{
  "id": 3806908,
  "title": "Good Good Golf ad fallout deepens as Callaway ends partnership, retailers pull gear and Golf Channel delays show",
  "url": "https://urgent.news/2026/08/27/good-good-golf-ad-fallout-deepens-as-callaway-ends-partnership",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-27T19:55:00.000Z",
  "source": {
    "name": "MarketWatch Top",
    "slug": "marketwatch-top",
    "url": "https://www.marketwatch.com/story/good-good-golf-ad-fallout-deepens-as-callaway-ends-partnership-retailers-pull-gear-and-golf-channel-delays-show-33546426?mod=mw_rss_topstories"
  },
  "original_language": "en",
  "account": null,
  "summary": "Callaway Golf has ended its partnership with Good Good Golf following a backlash over a controversial advert. The ad, which was released online before being pulled, showed a male golfer shoving a female golfer to the ground after she attempted to use his driver. The commercial sparked widespread outrage over its depiction of violence against women, with many calling for a boycott of Callaway products.\n\nAccording to Yahoo Sports, the online video showed Garrett Clark, co-founder of Good Good Golf, knocking Epson Tour professional player Alexis Miestowski to the ground when she attempts to reach for his driver. Callaway said it had reviewed the matter and has ended its relationship with Good Good, effective immediately. The company also stated that it was committing $1 million to support organizations working to prevent violence against women, as reported by Front Office Sports.\n\nThe fallout from the advert has continued, with retailers pulling Good Good Golf gear and Golf Channel delaying a show. Callaway blamed its own poor internal review processes for the ad, stating that it had listened and reflected deeply on the hurt and disappointment caused by the video. The company said that it had heard from individuals who shared personal experiences related to violence against women, and that such violence is unacceptable and should never be trivialized or normalized.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Yahoo Sports",
        "title": "'Worst ad known to man': Good Good Golf co-founder releases rambling, 9-minute apology for offensive commercial",
        "url": "https://urgent.news/2026/08/27/worst-ad-known-to-man-good-good-golf-co-founder-releases-rambling-9",
        "published": "2026-08-27T16:16:29.000Z"
      },
      {
        "outlet": "MarketWatch",
        "title": "Good Good Golf ad fallout deepens as Callaway ends partnership, retailers pull gear and Golf Channel delays show",
        "url": "https://urgent.news/2026/08/27/good-good-golf-ad-fallout-deepens-as-callaway-ends-partnership-3809535",
        "published": "2026-08-27T19:55:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}