{
  "id": 3792948,
  "title": "Dance Up-And-Comer of the Month Riordon Parlayed a Job in Influencer Marketing Into a Fast-Rising DJ Career",
  "url": "https://urgent.news/2026/08/27/dance-up-and-comer-of-the-month-riordon-parlayed-a-job-in-influencer",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-27T18:34:12.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/music/music-news/riordon-dj-producer-up-and-coming-dance-artist-1236326330/"
  },
  "original_language": "en",
  "account": "Riordon, a young up-and-coming dancer, transitioned his job in influencer marketing into a fast-rising DJ career. When he was 19, a millionaire reached out to him on TikTok, offering him the opportunity to play at a Coachella afterparty in the U.S. Although Riordon's mother was initially skeptical, he accepted the gig, which became a turning point in his career. Two years later, he returned to Coachella as part of the main lineup, playing the Do Lab stage in 2025. He has since secured a spot on Darkroom Records, streamed highly popular releases, and collaborated with London producer Locky on a hit track named \"Friction.\" Riordon grew up on the South Coast of England and initially planned to attend drama school for film and television. However, with schools shifting to virtual learning during the pandemic, he redirected his focus towards music. He worked at an influencer marketing company during the day and taught himself DJing and producing at night, eventually quitting his job to fully focus on music. With strong support from his parents and a manager he met at Miami Music Week 2023, Riordon's momentum has significantly increased, with numerous festival appearances and collaborations lined up through the end of the year.",
  "summary": "This weekend, the producer releases a new track and plays gigs at DC10 in Ibiza and Reading Festival and Creamfields in his native U.K.",
  "key_points": [
    "Riordon, a dancer, shifted influencer marketing job to DJ career.",
    "Played at Coachella afterparty at 19, turning point in career.",
    "Collaborated with Locky on hit track \"Friction\"."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}