{
  "id": 3778243,
  "title": "LOCASH’s ‘Three Minutes of Positivity’ New Single Has The Duo ‘Talkin Bout’ Its Next Radio Run. Period.",
  "url": "https://urgent.news/2026/08/27/locashs-three-minutes-of-positivity-new-single-has-the-duo-talkin",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-27T17:00:12.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/music/country/locash-talkin-bout-makin-tracks-1236326450/"
  },
  "original_language": "en",
  "account": "LOCASH, the country duo comprising Preston Brust and Chris Lucas, has released a new single titled \"Talkin Bout.\" The song, which took about three years to finalize, was finalized in time for its release on July 29 via PlayMPE to country radio.\n\nThe title of the track was a point of contention during its creation. Brust, known for his dislike of punctuation, had to repeatedly insist that the title should be spelled \"Talkin Bout\" rather than \"Talking About.\" The song's clean title presentation is a reflection of Brust's unique approach to punctuation.\n\n\"Talkin Bout\" is a two-minute and 37-second midtempo affirmation, supported by a burning production and a catchy guitar riff. The lyrics focus on a simple love song, with Brust and Lucas discussing their love for the girl throughout the song. The chorus features a countdown-like effect, building excitement as the listener anticipates the sing-along part.\n\nThe song underwent several iterations during its production process. Originally, the song was recorded in B-flat, but the duo decided to re-record it in C, which was more common for LOCASH hits. The producers, Blake Bollinger and Sam Bergeson, worked to make the song sound like a hit, adding layers of twang and thickness to the instrumentation.\n\nThe final version of \"Talkin Bout\" features a strong, high-energy sound that is perfect for radio play. The song's message of simple, heartfelt love resonates with listeners, making it a standout track in LOCASH's discography.",
  "summary": "Billboard's Makin' Tracks column looks at the writing and recording behind LOCASH's \"Talkin Bout.\"",
  "key_points": [
    "LOCASH duo releases new single \"Talkin Bout\"",
    "Title debated for three years, final version features no punctuation",
    "Song's upbeat, radio-friendly sound reflects love theme"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}