{
  "id": 3768617,
  "title": "Apple Sets September 9 Event, iPhone 18 Pro & Foldable iPhone Expected",
  "url": "https://urgent.news/2026/08/27/apple-sets-september-9-event-iphone-18-pro-foldable-iphone-expected",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-27T15:17:51.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/tech/apple-sets-september-9-event-iphone-18-pro-foldable-iphone-expected"
  },
  "original_language": "en",
  "account": "Apple has announced its major product launch for September 9 at the Steve Jobs Theater in Cupertino, California. This event will introduce the iPhone 18 Pro models and Apple's first foldable iPhone, marking a significant change as it will be the company's first launch under new CEO John Ternus. The Pro models, expected to be iterative upgrades, will take center stage. However, the iPhone 18 is not anticipated to be released alongside the Pro models, with the upcoming iPhone 18, iPhone 18e, and iPhone Air 2 set to debut in early 2027. The foldable iPhone, potentially named iPhone Ultra, may feature a book-style design with screens of 7.8 inches and 5.5 inches respectively, an under-display camera, and a punch-hole camera. Early pricing estimates suggest a starting price of $2,000, making it more expensive than Apple's current iPhone lineup. The foldable device, if introduced, could potentially redefine the iPhone's form factor. Additionally, the event is expected to see refreshed versions of the Apple Watch, AirPods Pro, and potentially new technology for Touch ID return.",
  "summary": "Apple has scheduled its annual launch event for September 9 at the Steve Jobs Theater in Cupertino, California, where the US technology giant is set to unveil the iPhone 18 Pro models and its first foldable iPhone. The event will also mark a significant change at the top for Apple. It will be the company's first major product launch under John Ternus, who is due to take over as chief executive on…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 7,
    "also_reported_by": [
      {
        "outlet": "Quartz",
        "title": "Apple is setting a Sept. 9 event for its new CEO's debut and expected first look at the foldable iPhone",
        "url": "https://urgent.news/2026/08/26/apple-is-setting-a-sept-9-event-for-its-new-ceos-debut-and-expected",
        "published": "2026-08-26T17:10:28.000Z"
      },
      {
        "outlet": "PYMNTS",
        "title": "Apple to Debut Foldable iPhone as New CEO Takes Reins",
        "url": "https://urgent.news/2026/08/26/apple-to-debut-foldable-iphone-as-new-ceo-takes-reins",
        "published": "2026-08-26T19:26:54.000Z"
      },
      {
        "outlet": "The Indian Express",
        "title": "Apple sends out invites for September 9 event, foldable iPhone set to make historic debut",
        "url": "https://urgent.news/2026/08/27/apple-sends-out-invites-for-september-9-event-foldable-iphone-set-to",
        "published": "2026-08-27T02:23:34.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "Mac, iPhone, and Apple Vision Pro suppliers in Vietnam get new Apple Education Center",
        "url": "https://urgent.news/2026/08/27/mac-iphone-and-apple-vision-pro-suppliers-in-vietnam-get-new-apple",
        "published": "2026-08-27T12:23:16.000Z"
      },
      {
        "outlet": "TechSpot",
        "title": "Apple confirms September 9 event, where its first foldable iPhone and iPhone 18 Pro are expected",
        "url": "https://urgent.news/2026/08/27/apple-confirms-september-9-event-where-its-first-foldable-iphone-and",
        "published": "2026-08-27T15:17:00.000Z"
      },
      {
        "outlet": "9to5Mac",
        "title": "How to watch Apple’s September event: iPhone 18 Pro, iPhone Ultra, more",
        "url": "https://urgent.news/2026/08/27/how-to-watch-apples-september-event-iphone-18-pro-iphone-ultra-more",
        "published": "2026-08-27T15:44:11.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}