{
  "id": 3764046,
  "title": "How to watch Apple’s September event: iPhone 18 Pro, iPhone Ultra, more",
  "url": "https://urgent.news/2026/08/27/how-to-watch-apples-september-event-iphone-18-pro-iphone-ultra-more",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-27T15:44:11.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/08/27/how-to-watch-apples-september-event-iphone-18-pro-iphone-ultra-more/"
  },
  "original_language": "en",
  "account": "Apple has announced September 9 as the date for its highly anticipated iPhone launch event, titled 'Surprise and shine.' The event, which marks a significant moment in John Ternus's tenure as CEO of the company, will take place at 1:00 p.m. ET / 10:00 a.m. PT at Apple Park. Press attendees are invited to the in-person viewing, while the event will also be streamed live for global viewers.\n\nRumors abound about the new products that may be unveiled during the event. Among the most likely are new iPhone and Apple Watch models. According to tech analyst Mark Gurman, AirPods 5 and new Home products may also be showcased. A successful launch of these anticipated products could set a strong tone for Ternus's new leadership at Apple. Fans are eager to know what to expect from the event, particularly the iPhone 18 Pro and iPhone Ultra models, or perhaps something else entirely. Share your excitement in the comments section below.",
  "summary": "Apple has announced September 9 as the date for its iPhone launch event, with a tagline: ‘Surprise and shine.’ Here’s how to watch the September event live, and a roundup of new products rumored to debut.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 7,
    "also_reported_by": [
      {
        "outlet": "Quartz",
        "title": "Apple is setting a Sept. 9 event for its new CEO's debut and expected first look at the foldable iPhone",
        "url": "https://urgent.news/2026/08/26/apple-is-setting-a-sept-9-event-for-its-new-ceos-debut-and-expected",
        "published": "2026-08-26T17:10:28.000Z"
      },
      {
        "outlet": "PYMNTS",
        "title": "Apple to Debut Foldable iPhone as New CEO Takes Reins",
        "url": "https://urgent.news/2026/08/26/apple-to-debut-foldable-iphone-as-new-ceo-takes-reins",
        "published": "2026-08-26T19:26:54.000Z"
      },
      {
        "outlet": "The Indian Express",
        "title": "Apple sends out invites for September 9 event, foldable iPhone set to make historic debut",
        "url": "https://urgent.news/2026/08/27/apple-sends-out-invites-for-september-9-event-foldable-iphone-set-to",
        "published": "2026-08-27T02:23:34.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "Mac, iPhone, and Apple Vision Pro suppliers in Vietnam get new Apple Education Center",
        "url": "https://urgent.news/2026/08/27/mac-iphone-and-apple-vision-pro-suppliers-in-vietnam-get-new-apple",
        "published": "2026-08-27T12:23:16.000Z"
      },
      {
        "outlet": "TechSpot",
        "title": "Apple confirms September 9 event, where its first foldable iPhone and iPhone 18 Pro are expected",
        "url": "https://urgent.news/2026/08/27/apple-confirms-september-9-event-where-its-first-foldable-iphone-and",
        "published": "2026-08-27T15:17:00.000Z"
      },
      {
        "outlet": "Free Press Journal",
        "title": "Apple Sets September 9 Event, iPhone 18 Pro & Foldable iPhone Expected",
        "url": "https://urgent.news/2026/08/27/apple-sets-september-9-event-iphone-18-pro-foldable-iphone-expected",
        "published": "2026-08-27T15:17:51.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}