{
  "id": 3758684,
  "title": "Swiggy Instamart makes Raksha Bandhan 2026 special for delivery 'brothers', create unique rakhi for them: Watch video",
  "url": "https://urgent.news/2026/08/27/swiggy-instamart-makes-raksha-bandhan-2026-special-for-delivery",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-27T14:49:50.000Z",
  "source": {
    "name": "Live Mint",
    "slug": "live-mint",
    "url": "https://www.livemint.com/news/trends/swiggy-instamart-makes-raksha-bandhan-2026-special-for-delivery-brothers-create-unique-rakhi-for-them-watch-video-11787838534932.html"
  },
  "original_language": "en",
  "account": "Swiggy Instamart introduces a heartwarming initiative for Raksha Bandhan 2026, offering delivery agents a tearable rakhi made from the handles of their delivery bags. Customers can simply tear off the rakhi from the bag handles and tie it around their delivery partner's wrist as a token of appreciation. This unique concept has garnered praise from users who find it a creative and emotional way to show gratitude for the delivery staff who ensure their orders arrive on time. The idea extends beyond biological siblings, symbolizing the protective and loving bonds among friends, cousins, and neighbors, reflecting the true spirit of Raksha Bandhan. The initiative has sparked discussions on social media about the impact of such small gestures in creating emotional connections and reinforcing the values of protection and support in everyday life.",
  "summary": "A video of a woman making DIY rakhi from a delivery bag of Swiggy Instamart has caught everyone's attention online. The company has launched the unique concept on the occasion of Rakshabandhan.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Live Mint",
        "title": "Raksha Bandhan 2026: Instamart reports a massive 20x surge in premium Rakhi demand",
        "url": "https://urgent.news/2026/08/26/raksha-bandhan-2026-instamart-reports-a-massive-20x-surge-in-premium",
        "published": "2026-08-26T06:17:06.000Z"
      },
      {
        "outlet": "IOL",
        "title": "Raksha Bandhan: Celebrating the bonds of protection",
        "url": "https://urgent.news/2026/08/27/raksha-bandhan-celebrating-the-bonds-of-protection",
        "published": "2026-08-27T05:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}