{
  "id": 37368,
  "title": "Read the cold LinkedIn outreach that led Fishwife's CEO to hire a candidate",
  "url": "https://urgent.news/2026/08/02/read-the-cold-linkedin-outreach-that-led-fishwifes-ceo-to-hire-a",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-02T09:22:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/linkedin-dm-led-fishwife-ceo-hire-candidate-2026-8"
  },
  "original_language": "en",
  "account": "Becca Millstein, the Co-Founder and CEO of Fishwife, shared an anecdote about a particularly effective LinkedIn outreach that led to her hiring a new candidate. She typically doesn't respond to direct messages (DMs) on LinkedIn, as she finds them overwhelming. However, this particular candidate's message stood out to her. The candidate had a strong background, presented their qualifications with concrete numbers, and communicated their message in a concise manner. Millstein, who co-founded Fishwife in 2020, said that many candidates struggle to make their profiles stand out in the sea of messages executives receive daily. She recounted receiving a LinkedIn DM from a candidate who had applied for a position at Fishwife. The message was highly detailed, outlining the candidate's relevant experience, their role's responsibilities, and their impact on their previous companies. It also included a résumé, a detail Millstein emphasized was crucial. This candidate stood out because they were not merely sending a generic message, but were instead clearly interested in a specific role and had a well-defined plan for their career progression. After reviewing the candidate's resume, Millstein passed it on to the hiring manager who she said thought the candidate was \"awesome.\" This example illustrates the importance of a targeted and substantive approach in cold outreach, especially on professional platforms like LinkedIn.",
  "summary": "Fishwife CEO Becca Millstein shared an example of a standout LinkedIn outreach that led to her hiring a new candidate. Unlike many cold messages she receives, this one stood out due to its specificity, directness, and inclusion of relevant experience and numbers. The candidate, after applying for the desired role, introduced themselves, summarized their relevant experience, and included their résumé. Millstein emphasized the importance of standing out in the flood of messages executives often receive, and shared that the candidate's concise and direct message made them feel like a genuine person rather than a robot. After reviewing the candidate's résumé, Millstein forwarded it to the hiring manager, who ultimately hired the individual.",
  "key_points": [
    "Becca Millstein, Fishwife CEO, avoids LinkedIn DMs due to overwhelming responses.",
    "Candidate's message stood out with strong background, concrete numbers, and concise communication.",
    "Detailed resume and clear interest in specific role set candidate apart from generic applicants."
  ],
  "editors_take": null,
  "illustration": "https://urgent.news/ill/37368.png",
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}