{
  "id": 3721249,
  "title": "Pakistani startup ABHI partners with Saudi’s NOX Group",
  "url": "https://urgent.news/2026/08/27/pakistani-startup-abhi-partners-with-saudis-nox-group",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-27T11:01:50.000Z",
  "source": {
    "name": "Business Recorder",
    "slug": "business-recorder",
    "url": "https://www.brecorder.com/news/40436683/pakistani-startup-abhi-partners-with-saudis-nox-group"
  },
  "original_language": "en",
  "account": "Pakistani startup ABHI has partnered with Saudi-based NOX Group to offer employees greater financial flexibility through ABHI's Earned Wage Access solution, according to a statement released on Thursday. This collaboration allows NOX Group employees to access a portion of their earned salary in real-time before their regular payday, providing them with enhanced control over their cash flow and improved financial management. ABHI's CEO, Omair Ansari, emphasized that financial wellbeing begins with control over earned income and that the partnership with NOX Group reflects a shared dedication to enhancing the employee experience through financial flexibility. Saudi Arabia's Vision 2030 is driving employers to pursue holistic employee experiences, with financial wellbeing emerging as a crucial component, as technology-enabled solutions offer greater flexibility and support. ABHI is a financial technology company focused on advancing financial access in emerging markets, offering services such as earned wage access, payroll processing, payroll financing, and SME Financing. Since its founding in 2021, ABHI has expanded across Pakistan, the UAE, Saudi Arabia, and Oman, forming partnerships with over 7,000 businesses and serving more than 1 million users in the region. In August, ABHI Bank announced plans to list on the Pakistan Stock Exchange and raise approximately Rs2–3 billion through an Initial Public Offering, following its acquisition and restructuring of a struggling bank around February 2025.",
  "summary": "ABHI, Pakistan’s first financial wellness platform and embedded fintech company, has announced a partnership with NOX Group, a Saudi-based business group, to provide employees with greater financial flexibility through ABHI’s Earned Wage Access (EWA) solution. Through the partnership, NOX Group employees will be able to access a portion of their earned salary in real time before their regular…",
  "key_points": [
    "Pakistani startup ABHI partners with Saudi’s NOX Group",
    "Employees gain real-time access to earned wages",
    "ABHI serves 1 million users across 4 countries"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Business Recorder",
        "title": "Saudi’s Asyad Group eyes Pakistan airport privatisation",
        "url": "https://urgent.news/2026/08/27/saudis-asyad-group-eyes-pakistan-airport-privatisation",
        "published": "2026-08-27T11:55:47.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}