{
  "id": 3719406,
  "title": "74% of Shoppers Use AI for Discovery–NIQ Showcases What That Means for the Consumer Purchase Journey in New Report",
  "url": "https://urgent.news/2026/08/27/74-of-shoppers-use-ai-for-discovery-niq-showcases-what-that-means-for",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-27T10:07:08.000Z",
  "source": {
    "name": "Financial Post",
    "slug": "financial-post",
    "url": "https://financialpost.com/pmn/business-wire-news-releases-pmn/74-of-shoppers-use-ai-for-discovery-niq-showcases-what-that-means-for-the-consumer-purchase-journey-in-new-report"
  },
  "original_language": "en",
  "account": null,
  "summary": "New NIQ & World Data Lab report reveals how AI, retail media, and social commerce are transforming the consumer purchase journey CHICAGO — Consumers are increasingly turning to new technologies to help navigate a more complex shopping landscape. Nearly three-quarters of shoppers now use AI for product discovery, while retail media has grown into a […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}