{
  "id": 3711603,
  "title": "Sonu Nigam pulled into Kriti Sanon’s Raksha Bandhan ad row after mistaken identity: ‘This is not me'",
  "url": "https://urgent.news/2026/08/27/sonu-nigam-pulled-into-kriti-sanons-raksha-bandhan-ad-row-after",
  "topic": "world",
  "section": "World",
  "published": "2026-08-27T08:36:08.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/entertainment/sonu-nigam-pulled-into-kriti-sanons-raksha-bandhan-ad-row-after-mistaken-identity-this-is-not-me-1.500653963"
  },
  "original_language": "en",
  "account": "Singer Sonu Nigam found himself inadvertently embroiled in a controversy surrounding Kriti Sanon's Raksha Bandhan advertisement for jewellery brand GIVA. The confusion arose due to a case of mistaken identity, as a post on X, sharing the singer's name, was mistakenly attributed to him. Sonu Nigam clarified through an Instagram post that \"this is not me\" and that the post was not his own. The mix-up stemmed from the fact that the X account in question belonged to another individual named Sonu Nigam Singh, who confirmed the error. The advertisement featuring Kriti Sanon in a provocative manner sparked backlash, with the brand ultimately withdrawing the campaign and apologizing for any hurt feelings.",
  "summary": "A case of mistaken identity has pulled singer Sonu Nigam into the controversy surrounding Kriti Sanon's Raksha Bandhan advertisement for jewellery brand GIVA, even though he had nothing to do with the comment at the centre of the confusion. A remark on the backlash over GIVA's campaign was posted on X by a user sharing the singer's name, and was mistakenly attributed to Sonu Nigam himself in…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Free Press Journal",
        "title": "'This Is Not Me': Sonu Nigam Clarifies He Did Not React To Kriti Sanon's Raksha Bandhan Ad Controversy",
        "url": "https://urgent.news/2026/08/27/this-is-not-me-sonu-nigam-clarifies-he-did-not-react-to-kriti-sanons",
        "published": "2026-08-27T04:03:25.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}