{
  "id": 3710979,
  "title": "Businesses must embrace digital tools to grow — MTN",
  "url": "https://urgent.news/2026/08/27/businesses-must-embrace-digital-tools-to-grow-mtn",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-27T09:38:45.000Z",
  "source": {
    "name": "Ghanaian Times",
    "slug": "ghanaian-times",
    "url": "https://ghanaiantimes.com.gh/businesses-must-embrace-digital-tools-to-grow-mtn/"
  },
  "original_language": "en",
  "account": "MTN Ghana emphasized the potential for businesses to thrive in the digital economy during the third edition of its MTN Masterclass Series in Accra. Under the theme \"Thriving in the Digital Economy: Unlocking Opportunities in a Digital-First World,\" the event attracted over 120 entrepreneurs and business customers, with additional participants joining virtually. MTN Ghana's Senior Manager, Eric Puplampu, explained that the Masterclass aimed to equip businesses with practical insights, digital skills, and strategies to succeed in an increasingly digital world.\n\nThe panellists included Rachael Tachie-Menson, Founder and Managing Partner of Author Digital Labs, Isaac Kofi Maafo, CEO of DigiTransact AI and Executive Director of BulkSMS Ghana, and Gideon Asare, CEO of Adansi Travels and Founder of Africon AI. They discussed how businesses could utilize emerging technologies, digital tools, and strategic partnerships to enhance efficiency, access new markets, and remain competitive.\n\nRachael Tachie-Menson highlighted that AI was transforming the nature of work and value creation, making critical thinking, judgement, leadership, and domain expertise increasingly vital. Isaac Kofi Maafo encouraged SMEs to adopt straightforward digital tools to improve efficiency and streamline operations. Gideon Asare shared how digital platforms enabled his business to expand beyond its local area, demonstrating the potential for digital tools to connect businesses with new markets.",
  "summary": "MTN Ghana has highlighted the opportunities available to businesses in the digital economy at the third edition of its MTN Masterclass Series, which brought together experts and entrepreneurs to explore how digital tools, Artificial Intelligence (AI) and strategic partnerships could drive growth and competitiveness. Held in Accra under the theme: ‘Thriving in the Digital Economy: … The post…",
  "key_points": [
    "MTN Ghana hosts third Masterclass Series in Accra to help businesses thrive digitally.",
    "Panelists discuss utilizing AI, digital tools, and partnerships for business growth.",
    "Digital platforms enable expansion beyond local markets for SMEs."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}