{
  "id": 3709123,
  "title": "My Website Traffic Dropped 40 Percent. My Leads Went Up. The Lesson Changed How I Measure SEO",
  "url": "https://urgent.news/2026/08/27/my-website-traffic-dropped-40-percent-my-leads-went-up-the-lesson",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-27T09:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/pam-didner/my-website-traffic-dropped-40-percent-my-leads-went-up-the-lesson-changed-how-i-measure-seo/91387272"
  },
  "original_language": "en",
  "account": null,
  "summary": "The winners in search aren’t just chasing rankings. They’re making themselves easy to quote, cite, and recommend.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}