{
  "id": 3707246,
  "title": "How America Got Hooked On Celsius",
  "url": "https://urgent.news/2026/08/27/how-america-got-hooked-on-celsius",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-27T09:00:07.000Z",
  "source": {
    "name": "Bloomberg",
    "slug": "bloomberg",
    "url": "https://www.bloomberg.com/news/videos/2026-08-27/how-america-got-hooked-on-celsius"
  },
  "original_language": "en",
  "account": null,
  "summary": "In a corner of the beverage industry known as much for over-caffeinated hype as it is for outrageous naming conventions, new brands appear just as quickly as others disappear. Deena Shanker explains how Celsius has managed not only to outlast most of its competition, but to stand apart. (Source: Bloomberg)",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}