{
  "id": 37062,
  "title": "‘Spider-Man: Brand New Day’ sets domestic box office preview record with $72 million",
  "url": "https://urgent.news/2026/07/31/spider-man-brand-new-day-sets-domestic-box-office-preview-record-with",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-07-31T21:06:36.000Z",
  "source": {
    "name": "CNBC World",
    "slug": "cnbc-world",
    "url": "https://www.cnbc.com/2026/07/31/spider-man-brand-new-day-box-office-preview-sales.html"
  },
  "original_language": "en",
  "account": "Sony and Marvel's \"Spider-Man: Brand New Day\" has shattered the domestic box office preview record with an incredible $72 million in ticket sales, surpassing the previous record set by \"Avengers: Endgame\" in 2019. The unprecedented demand for the latest Marvel epic is evident in the high number of early access screenings and Thursday night previews. Paul Dergarabedian, head of marketplace trends at Rentrak, commented on the unprecedented opening, highlighting the massive enthusiasm among moviegoers. The film is expected to bring in around $270 million domestically over its debut weekend, though some analysts foresee even greater earnings. \"Spider-Man: Brand New Day\" is projected to surpass \"No Way Home\" in domestic openings, though it will likely fall short of \"Endgame\" which dominated the box office in 2019. Despite the lack of Imax release and premium large format screenings, the film will still benefit from premium offerings by AMC, Regal, Cinemark, and other regional players. With the summer box office down 9% compared to 2019, \"Brand New Day\" provides a much-needed boost heading into the fall movie season.",
  "summary": "Sony and Marvel's \"Spider-Man: Brave New Day\" is expected to haul in around $270 million domestically over its debut weekend.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "Time",
        "title": "What Jean Grey's Debut in Spider-Man: Brand New Day Means for the Future of the X-Men in the MCU",
        "url": "https://urgent.news/2026/07/31/what-jean-greys-debut-in-spider-man-brand-new-day-means-for-the",
        "published": "2026-07-31T14:10:28.000Z"
      },
      {
        "outlet": "Polygon",
        "title": "Spider-Man: Brand New Day includes surprising callbacks to another Spidey movie",
        "url": "https://urgent.news/2026/08/01/spider-man-brand-new-day-includes-surprising-callbacks-to-another",
        "published": "2026-08-01T15:30:12.000Z"
      },
      {
        "outlet": "Live Mint",
        "title": "Spider-Man Brand New Day Box Office Collection Day 3: Tom Holland film eyes a massive $470 million debut globally",
        "url": "https://urgent.news/2026/08/01/spider-man-brand-new-day-box-office-collection-day-3-tom-holland-film",
        "published": "2026-08-01T18:44:26.000Z"
      },
      {
        "outlet": "NYT Arts",
        "title": "‘Spider-Man: Brand New Day’ Heads for $875 Million Opening at Global Box Office",
        "url": "https://urgent.news/2026/08/01/spider-man-brand-new-day-heads-for-875-million-opening-at-global-box",
        "published": "2026-08-01T20:00:51.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}