{
  "id": 3683840,
  "title": "Hyundai Glovis Expands Air Routes With K-Culture Cargo",
  "url": "https://urgent.news/2026/08/27/hyundai-glovis-expands-air-routes-with-k-culture-cargo",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-27T06:36:16.000Z",
  "source": {
    "name": "BusinessKorea",
    "slug": "businesskorea",
    "url": "https://www.businesskorea.co.kr/news/articleView.html?idxno=275655"
  },
  "original_language": "en",
  "account": "Hyundai Glovis is intensifying its foray into air forwarding by focusing on the transportation of K-beauty and K-pop products. The company is moving beyond its core automotive logistics, aiming to broaden its customer base outside its affiliated companies. On August 27, Hyundai Glovis announced it would be shipping cosmetics from APR and music albums from SM Entertainment to cities such as Los Angeles, Chicago, London, and Amsterdam. The company handles the entire logistics chain – from packaging the cargo to clearing customs and delivering it to the destination. In the first half of the year, Hyundai Glovis secured contracts to ship hundreds of tons of these products to North America and Europe, demonstrating tangible results. This strategic move is aimed at capitalizing on the surging demand for K-culture exports. According to the Korea Customs Service, cosmetics exports to 58 European countries in the first half of the year reached 2.3113 trillion won (around $1.65 billion), nearly doubling over two years. K-pop album exports also hit a record 382.3 billion won (about $273 million), up 125% compared to the same period last year. Hyundai Glovis is further expanding into specialized logistics, including the transportation of fine art. Earlier this month, the company successfully completed a project transporting works by British artist Damien Hirst to London. Fine art transportation, requiring precise temperature control and shock prevention, is a high-value-added and technically demanding segment within the air forwarding industry. With air logistics demand expected to increase in line with the growth of global e-commerce, Hyundai Glovis plans to continue its investment in related infrastructure. The company intends to strengthen its air forwarding capabilities with Incheon International Airport Logistics Center as its primary hub. Previously, Hyundai Glovis contributed 200.6 billion won (approximately $143 million) to Air Zeta’s fund for acquiring a portion of Asiana Airlines' cargo division in 2024, setting the stage for improved competitiveness in air logistics. Moving forward, the company plans to increase sales to non-affiliated customers as cargo volumes surge due to the K-culture wave, solidifying its position as a global logistics leader.",
  "summary": "Hyundai Glovis is accelerating its expansion into air forwarding by taking on dedicated overseas shipping of K-beauty and K-pop products. Moving beyond its traditional focus on automotive logistics, the company is extending its reach into high-value-added consumer goods such as fine art, with the st",
  "key_points": [
    "Hyundai Glovis expands air forwarding to transport K-beauty and K-pop products.",
    "Company ships cosmetics from APR and music albums from SM Entertainment to US, Europe.",
    "Hyundai Glovis targets non-affiliated customers as K-culture demand surges."
  ],
  "editors_take": "Hyundai Glovis's expansion into air forwarding of K-culture products marks a strategic shift to diversify its customer base and capitalize on surging demand, solidifying its position as a global logistics leader.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}