{
  "id": 3678018,
  "title": "Seoul Fashion Week S/S 2027 to turn city landmarks into global runways",
  "url": "https://urgent.news/2026/08/27/seoul-fashion-week-s-s-2027-to-turn-city-landmarks-into-global-runways-3678018",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-27T06:02:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/lifestyle/trends/20260827/seoul-fashion-week-ss-2027-to-turn-city-landmarks-into-global-runways"
  },
  "original_language": "en",
  "account": "Seoul is set to turn its famous landmarks into a global runway stage for the Spring/Summer 2027 Seoul Fashion Week. The city's municipal government announced that the event will take place from September 1 to September 6, with key presentations at the Dongdaemun Design Plaza (DDP) and Lotte World Tower. In addition to the main events, the fashion week will expand throughout the capital, featuring 31 brand runways and a trade show with 100 domestic labels.\n\nThe organizers aim to make the fashion week more accessible by incorporating commercial fashion, direct-to-consumer technology, and international pop culture. DDP will serve as the primary venue for designer collections, beginning with the opening show by RERHEE. RERHEE, created by designers Lee Jun-bok and Joo Hyun-jung, will showcase refined tailoring that draws inspiration from the enduring value of aged artifacts.\n\nThe fashion week is expected to attract a wide audience, moving beyond the traditional confines of the industry.",
  "summary": "From high-concept traditional tailoring to the star-studded spectacle of K-pop, Seoul is preparing to transform its iconic urban landmarks into a sweeping stage for global style. The Seoul Metropolitan Government said Thursday that the Spring/Summer 2027 Seoul Fashion Week will run from Sept. 1 through Sept. 6, anchoring its major presentations at Dongdaemun Design Plaza (DDP) and Lotte World…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Seoul Fashion Week S/S 2027 to turn city landmarks into global runways",
        "url": "https://urgent.news/2026/08/27/seoul-fashion-week-s-s-2027-to-turn-city-landmarks-into-global-runways",
        "published": "2026-08-27T05:52:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}