{
  "id": 3670593,
  "title": "Vietnam tops globally in average instant noodles consumption",
  "url": "https://urgent.news/2026/08/27/vietnam-tops-globally-in-average-instant-noodles-consumption",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-27T04:54:38.000Z",
  "source": {
    "name": "VnExpress Business",
    "slug": "vnexpress-business",
    "url": "https://e.vnexpress.net/news/business/economy/vietnam-tops-globally-in-average-instant-noodles-consumption-5113085.html"
  },
  "original_language": "en",
  "account": "Vietnam leads the world in average instant noodles consumption per person, according to a recent report by the World Instant Noodles Association. The country ranks first globally in per-capita consumption, with an average of 58.6 servings per person annually. Vietnam's total demand for instant noodles also places it fourth worldwide, with 8.23 billion servings consumed last year, marking a 1.1% increase from the previous year.\n\nThailand follows closely behind Vietnam in per-capita consumption, with 58.6 servings per person. Indonesia ranks third in the region and country, averaging 50.9 servings per person annually. Malaysia comes in fourth place at 47.4 servings per year, while the Philippines rounds out the top five with 37.1 servings per person. Singapore and Myanmar consume the least instant noodles, with averages of 17.9 and 15.3 servings per person, respectively.\n\nThe instant noodles market continues to expand globally, with total demand rising to over 124 billion servings last year, a 0.7% increase from 2024. China, including Hong Kong, remains the world's leading consumer of instant noodles, followed by Indonesia and India. However, the industry is facing a more challenging cost environment due to changes in U.S. trade policy, heightened tensions in the Middle East, weaker export sales in Asian markets due to geopolitical risks, and rising input prices.",
  "summary": "An average Vietnamese consumed 81 servings of instant noodles last year, highest in the world, with demand rising for second year in a row, a new report shows.",
  "key_points": [
    "Vietnam has highest average instant noodles consumption per person at 58.6 servings annually.",
    "Vietnam ranks fourth globally in total instant noodles demand with 8.23 billion servings in 2023.",
    "Philippines consumes the least instant noodles among top five countries at 37.1 servings per person."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}