{
  "id": 365947,
  "title": "Gen Z Is Buying Flip Phones. The Smart Brands Know They’re Really Selling a Feeling",
  "url": "https://urgent.news/2026/08/09/gen-z-is-buying-flip-phones-the-smart-brands-know-theyre-really",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-09T09:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/temilola-agbede/gen-z-is-buying-flip-phones-the-smart-brands-know-theyre-really-selling-a-feeling/91385415"
  },
  "original_language": "en",
  "account": null,
  "summary": "Young consumers aren’t nostalgic for the ’90s. They’re nostalgic for what they never got to have.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}