{
  "id": 3657185,
  "title": "K-pop group RESCENE propels Narangd Cider sales up 48%",
  "url": "https://urgent.news/2026/08/27/k-pop-group-rescene-propels-narangd-cider-sales-up-48-3657185",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-27T03:47:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20260827/k-pop-group-rescene-propels-narangd-cider-sales-up-48"
  },
  "original_language": "en",
  "account": "Dong-A Otsuka, a major beverage manufacturer in South Korea, attributes a 48% surge in sales of Narangd Cider Zero to the appointment of the K-pop group RESCENE as brand ambassadors. This increase in sales was observed from July 21 to Aug. 21 compared to the same period last year, across major online retailers, Dong-A Otsuka's direct-to-consumer digital storefront, and convenience stores nationwide.\n\nExperts in marketing suggest that the alignment of RESCENE's image and target audience played a crucial role. The five-member group, which debuted in early 2024, has swiftly built a dedicated fanbase with a persona centered on authenticity and straightforward charm. This image seems to have struck a chord with health-conscious younger consumers who make up a significant portion of the consumer base.",
  "summary": "In the hyper-competitive market for zero-calorie beverages, companies have long sought the elusive formula that turns casual drinkers into brand devotees. Dong-A Otsuka, one of Korea’s prominent beverage manufacturers, appears to have found it in the rising trajectories of a young K-pop group. Dong-A Otsuka said Monday that sales of Narangd Cider Zero, its flagship zero-calorie carbonated soft…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "K-pop group RESCENE propels Narangd Cider sales up 48%",
        "url": "https://urgent.news/2026/08/27/k-pop-group-rescene-propels-narangd-cider-sales-up-48",
        "published": "2026-08-27T03:42:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}