{
  "id": 3650513,
  "title": "ChatGPT Ads launches in India: How they work, what OpenAI says about user privacy",
  "url": "https://urgent.news/2026/08/27/chatgpt-ads-launches-in-india-how-they-work-what-openai-says-about",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-27T02:48:04.000Z",
  "source": {
    "name": "The Indian Express",
    "slug": "the-indian-express",
    "url": "https://indianexpress.com/article/technology/artificial-intelligence/chatgpt-ads-india-how-they-work-openai-privacy-10851345/"
  },
  "original_language": "en",
  "account": "Beginning August 27, millions of ChatGPT users in India will encounter ads within their conversations for the first time as OpenAI expands its advertising program to the country. The new ads will be shown to users aged 18 and above who are on the Free and Go tiers, while ChatGPT Plus, Pro, Business, Enterprise, and Education users will not be affected. Sensitive or regulated topics, such as mental health and politics, will not feature ads. The ads will be labeled as sponsored and appear below an AI-generated response when relevant.\n\nOpenAI has partnered with ad agencies WPP and Omnicom to showcase ads from over 50 brands to ChatGPT users in India. Businesses can access the self-serve ads manager starting September 4, 2026, with daily ad budgets starting at Rs 725. Unlike competitors Anthropic's Claude, OpenAI's ChatGPT will retain its ad-free stance. OpenAI has stated it will not sell user data or expose conversations to advertisers, and advertisers will receive aggregate campaign-performance data like impressions and clicks. Users will have the ability to dismiss ads, provide feedback, and understand why an ad was shown. Users can also opt-out of personalization data used for ads at any time.",
  "summary": null,
  "key_points": [
    "ChatGPT ads debut in India on August 27 for Free and Go users aged 18+",
    "Sensitive topics like mental health and politics excluded from ads",
    "OpenAI retains ad-free stance, won't sell user data or expose conversations"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}