{
  "id": 3607889,
  "title": "Apple to launch next iPhone on Sept 9",
  "url": "https://urgent.news/2026/08/26/apple-to-launch-next-iphone-on-sept-9-3607889",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-26T22:08:36.000Z",
  "source": {
    "name": "Free Malaysia Today",
    "slug": "free-malaysia-today-freemalays",
    "url": "https://www.freemalaysiatoday.com/category/leisure/2026/08/27/apple-to-launch-next-iphone-on-sept-9"
  },
  "original_language": "en",
  "account": "Apple is scheduled to unveil its latest iPhone series on September 9, marking the debut of its first foldable phone under incoming CEO John Ternus. The high-end devices are projected to significantly impact Apple's pricing and profit margins. Ternus, who previously served as Apple's hardware chief, assumes the role of CEO on September 1, succeeding outgoing CEO Tim Cook, who will become executive chairman. The launch event will be Ternus' first as the company's top executive. Samsung currently leads the foldable smartphone sector, but analysts anticipate Apple's entry to be a game-changer. The new foldable iPhone is expected to feature a screen size comparable to an iPad mini. IDC projects Apple to sell over 17 million foldable iPhones by 2027, which could drive a 12.6% increase in shipments that year. In contrast, global smartphone sales are forecasted to decline by 16.7%. Apple's recent iPhone 17 lineup received positive reception, contributing to a robust upgrade cycle among consumers.",
  "summary": "The company is expected to unveil its newest iPhone series and potentially its long-awaited foldable phone at its next launch event.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 6,
    "also_reported_by": [
      {
        "outlet": "Mashable",
        "title": "Apple officially announces September iPhone launch event: Surprise and shine",
        "url": "https://urgent.news/2026/08/26/apple-officially-announces-september-iphone-launch-event-surprise-and",
        "published": "2026-08-26T17:11:51.000Z"
      },
      {
        "outlet": "Daring Fireball",
        "title": "‘Surprise and Shine’ Apple Event: Wednesday 9 September",
        "url": "https://urgent.news/2026/08/26/surprise-and-shine-apple-event-wednesday-9-september",
        "published": "2026-08-26T19:16:34.000Z"
      },
      {
        "outlet": "Qatar Tribune Business",
        "title": "Apple set to launch next iPhone on Sept 9",
        "url": "https://urgent.news/2026/08/26/apple-set-to-launch-next-iphone-on-sept-9",
        "published": "2026-08-26T21:00:00.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "Apple to launch next iPhone on Sept 9",
        "url": "https://urgent.news/2026/08/26/apple-to-launch-next-iphone-on-sept-9",
        "published": "2026-08-26T22:08:36.000Z"
      },
      {
        "outlet": "MacRumors",
        "title": "Apple's iPhone Event Tagline is Different in Every Country",
        "url": "https://urgent.news/2026/08/26/apples-iphone-event-tagline-is-different-in-every-country",
        "published": "2026-08-26T23:41:17.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}