{
  "id": 3605031,
  "title": "Celsius has signed deals with Bryce Underwood, Dante Moore, Cam Coleman and Chris Henry Jr.",
  "url": "https://urgent.news/2026/08/26/celsius-has-signed-deals-with-bryce-underwood-dante-moore-cam-coleman",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-26T22:17:46.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/celsius-signed-deals-bryce-underwood-221746444.html"
  },
  "original_language": "en",
  "account": "Celsius, a lifestyle energy drink, has signed NIL deals with four college football players, Bryce Underwood, Dante Moore, Cam Coleman, and Chris Henry Jr. The brand aims to create content, campus moments, and fan experiences with these athletes. Underwood, a Michigan QB, expressed excitement about continuing his partnership with CELSIUS and aligning with the brand's focus and energy. Moore, an Oregon QB, highlighted how CELSIUS complements his game approach and his pride in representing the brand again. Coleman, a Texas WR, noted the connection CELSIUS builds with college football's culture, fans, and communities. Henry Jr., a five-star high school athlete, will debut for Ohio State and was ranked No. 11 in the On3|Rivals Industry Rankings Class of 2026. Celsius chief brand officer Kyle Watson emphasized the authentic connections these athletes share with the brand, aiming to bring the LIVE. FIT. GO. mantra to life through unique experiences.",
  "summary": "Celsius announced on Wednesday that it has signed NIL deals with Michigan QB Bryce Underwood, Oregon QB Dante Moore, Texas WR Cam Coleman, and Ohio State WR Chris Henry Jr. Celsius is a lifestyle energy drink and has partnered with the four college football players for content, campus moments, and fan experiences. “I’m excited to […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Yahoo Sports",
        "title": "Michigan QB Bryce Underwood continues to draw rave reviews: 'Night and day'",
        "url": "https://urgent.news/2026/08/25/michigan-qb-bryce-underwood-continues-to-draw-rave-reviews-night-and",
        "published": "2026-08-25T18:16:34.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}