{
  "id": 3579314,
  "title": "Apple’s ‘Surprise and shine’ hashmoji is already live on X",
  "url": "https://urgent.news/2026/08/26/apples-surprise-and-shine-hashmoji-is-already-live-on-x",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-26T19:36:54.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/08/26/apples-surprise-and-shine-hashmoji-is-already-live-on-x/"
  },
  "original_language": "en",
  "account": "As per tradition, users who post on X with the #AppleEvent hashtag over the next few days will receive a custom Apple logo hashmoji attached to their posts, as reported by 9to5Mac. This is a recurring event where Apple releases a special hashmoji to celebrate each new event. Following the announcement of the upcoming Apple event with the tagline \"Surprise and shine,\" the company's latest hashmoji is now live on X. Users can see the custom Apple logo alongside the hashtag when they use #AppleEvent. The Apple event is scheduled for September 9 at 10 a.m. PT, during which Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, as well as its first foldable iPhone. Rumors suggest there could also be new Apple Watch and AirPods models announced during the event. Apple's hashmoji went live just hours after Greg Jozwiak, Apple's SVP of Marketing, teased it on X. Tim Cook later reposted Jozwiak's message, with additional comments of his own. Interestingly, some users interpreted Cook's mention of a countdown as an Easter egg referencing his own countdown, as he is set to step down as Apple CEO on September 1 and become the company's executive chairman.",
  "summary": "As is tradition, users who post on X with the #AppleEvent hashtag over the next few days will get a custom Apple logo hashmoji attached to their posts. See it in detail below.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "Mashable",
        "title": "Apple officially announces September iPhone launch event: Surprise and shine",
        "url": "https://urgent.news/2026/08/26/apple-officially-announces-september-iphone-launch-event-surprise-and",
        "published": "2026-08-26T17:11:51.000Z"
      },
      {
        "outlet": "Daring Fireball",
        "title": "‘Surprise and Shine’ Apple Event: Wednesday 9 September",
        "url": "https://urgent.news/2026/08/26/surprise-and-shine-apple-event-wednesday-9-september",
        "published": "2026-08-26T19:16:34.000Z"
      },
      {
        "outlet": "Qatar Tribune Business",
        "title": "Apple set to launch next iPhone on Sept 9",
        "url": "https://urgent.news/2026/08/26/apple-set-to-launch-next-iphone-on-sept-9",
        "published": "2026-08-26T21:00:00.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "Apple to launch next iPhone on Sept 9",
        "url": "https://urgent.news/2026/08/26/apple-to-launch-next-iphone-on-sept-9",
        "published": "2026-08-26T22:08:36.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}