{
  "id": 3572849,
  "title": "Apple sets its iPhone 18 event for September: A new foldable and CEO could steal the show",
  "url": "https://urgent.news/2026/08/26/apple-sets-its-iphone-18-event-for-september-a-new-foldable-and-ceo",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-26T19:18:00.000Z",
  "source": {
    "name": "ZDNet",
    "slug": "zdnet",
    "url": "https://www.zdnet.com/article/what-to-expect-from-apples-confirmed-sept-9-launch-event/"
  },
  "original_language": "en",
  "account": "Apple has announced the date for its upcoming iPhone launch event, which is scheduled for September 9 at 10 a.m. PT in Cupertino. The company is expected to unveil a foldable iPhone, potentially rivaling Android devices like the Samsung Galaxy Z Fold 8 and Google Pixel 11 Pro Fold. Additionally, the event may showcase new Apple Watches, AirPods, and other devices.\n\nThe new CEO of Apple, John Ternus, will make his debut at the annual launch event. Ternus, who has been with the company for 25 years, took over as senior vice president of hardware in September. He follows the footsteps of Tim Cook, who transformed Apple into a $4 trillion company during his 15-year tenure.\n\nRumors suggest that Apple will reveal a new foldable iPhone alongside the iPhone 18 Pro and Pro Max. While the base models, including the iPhone 18, iPhone SE, and iPhone Air, are expected to launch in the spring, following the company's tradition of unveiling more affordable devices during that period.",
  "summary": "Is a foldable iPhone finally in our future? We'll be on the ground on Sept. 9 to find out.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "Android Authority",
        "title": "Apple gets ready to join the foldable club as September event invites go out",
        "url": "https://urgent.news/2026/08/26/apple-gets-ready-to-join-the-foldable-club-as-september-event-invites",
        "published": "2026-08-26T16:38:23.000Z"
      },
      {
        "outlet": "Mashable",
        "title": "Everything we expect at Apples September iPhone launch event",
        "url": "https://urgent.news/2026/08/26/everything-we-expect-at-apples-september-iphone-launch-event",
        "published": "2026-08-26T18:24:53.000Z"
      },
      {
        "outlet": "Nasdaq Markets",
        "title": "Apple Sets September 9 Launch Event, With Foldable IPhone Expected",
        "url": "https://urgent.news/2026/08/26/apple-sets-september-9-launch-event-with-foldable-iphone-expected",
        "published": "2026-08-26T21:38:29.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}