{
  "id": 3561115,
  "title": "PHCC to launch 'Back-to-School' campaign Sunday",
  "url": "https://urgent.news/2026/08/26/phcc-to-launch-back-to-school-campaign-sunday",
  "topic": "world",
  "section": "World",
  "published": "2026-08-26T18:05:34.000Z",
  "source": {
    "name": "The Peninsula Qatar",
    "slug": "the-peninsula-qatar",
    "url": "https://thepeninsulaqatar.com/article/26/08/2026/phcc-to-launch-back-to-school-campaign-sunday"
  },
  "original_language": "en",
  "account": "Doha, Qatar - The Primary Health Care Corporation (PHCC) is set to unveil its 2026-2027 Back-to-School campaign on Sunday, emphasizing the slogan \"Healthy Bodies Build Strong Nations.\" Running from August 30 to September 10, the initiative spans all public schools and kindergartens in Qatar.\n\nThis health-focused program is part of a broader vision to foster sustainable healthy behaviors among students and underscore the collective responsibility of health in building a successful society. It targets various health aspects, such as establishing healthy sleep routines, limiting screen time, promoting water intake, encouraging nutritious meals, increasing physical activity, fostering self-regulation, enhancing mental health, and supporting positive social conduct in schools.\n\nThis year's campaign introduces practical tools, including weekly tracking cards and self-assessment measures, enabling students to monitor and enhance their daily habits. The goal is to transform health-oriented messages into consistent practices.\n\nBeyond students, the campaign engages parents, teachers, and nursing staff as crucial allies in promoting and sustaining healthy behaviors both at school and home. Dr. Layla Abdulla Aldahnaim, PHCC's Manager of School Health Program and Services, highlighted the campaign as a step towards cultivating a health-conscious generation better equipped to adopt sustainable lifestyles.\n\nThe campaign comprises a variety of educational programs and activities, tailored to different age groups. These include lectures, classroom tasks, extracurricular activities, workshops, health education sessions, and resources for parents to track healthy behaviors. Additionally, a \"Healthy Bodies Build Strong Nations\" competition encourages students to creatively express their understanding of health themes, fostering innovation and spreading awareness within the school environment.\n\nThe competition revolves around key topics like digital balance, sleep hygiene, proper nutrition, hydration, physical exercise, emotional regulation, and mental readiness for learning. These themes illustrate the interplay between physical and mental well-being, academic achievement, and overall quality of life.",
  "summary": "<p>Doha, Qatar: The School Health Program and Services at the Primary Health Care Corporation (PHCC) is preparing to launch its 2026-2027 Back-to-School campaign under the slogan \"Healthy Bodies Build Strong Nations.\"</p> <p>The campaign will run from August 30 to September 10 across all public schools and kindergartens.</p> <p>The campaign forms part of an integrated vision aimed at promoting…",
  "key_points": [
    "PHCC launching 2026-2027 Back-to-School campaign Sunday",
    "Campaign emphasizes \"Healthy Bodies Build Strong Nations\" slogan",
    "Initiative runs Aug 30 to Sep 10 across Qatar's public schools"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}