{
  "id": 3544254,
  "title": "Apple event is official for September 9 — iPhone Ultra, iPhone 18 Pro Max, Watch 12, and more",
  "url": "https://urgent.news/2026/08/26/apple-event-is-official-for-september-9-iphone-ultra-iphone-18-pro",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-26T16:06:40.000Z",
  "source": {
    "name": "Tom's Guide",
    "slug": "tom-s-guide",
    "url": "https://www.tomsguide.com/phones/iphones/apple-event-is-official-for-september-9-iphone-ultra-iphone-18-pro-max-watch-12-and-more"
  },
  "original_language": "en",
  "account": "Apple has confirmed that its highly anticipated fall event will take place on September 9, 2023, at 10:00 a.m. PT / 1:00 p.m. ET. Historically, the company has chosen Tuesdays for these events, but the later date aligns with the Labor Day holiday. The event will be held at the Steve Jobs Theater in Cupertino. Expectations are high for the unveiling of Apple's first foldable smartphone, the iPhone Ultra, and other notable devices such as the iPhone 18 Pro Max, iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, iOS 27, Apple TV 4K (2026), HomePod mini 2, and HomePod Home Hub.",
  "summary": "Apple just sent out invites to its upcoming fall event on September 9, where we'll likely have announcements for the iPhone Ultra, iPhone 18 Pro Max, and more.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 9,
    "also_reported_by": [
      {
        "outlet": "Techmeme",
        "title": "In Q2, Apple's base iPhone 17 was the global best-selling smartphone, with a 6% share, followed by the iPhone 17 Pro Max; Apple and Samsung had all 10 top spots (Counterpoint Research)",
        "url": "https://urgent.news/2026/08/26/in-q2-apples-base-iphone-17-was-the-global-best-selling-smartphone",
        "published": "2026-08-26T14:35:08.000Z"
      },
      {
        "outlet": "9to5Mac",
        "title": "Apple officially announces iPhone 18 Pro and foldable iPhone event: ‘Surprise and shine’",
        "url": "https://urgent.news/2026/08/26/apple-officially-announces-iphone-18-pro-and-foldable-iphone-event",
        "published": "2026-08-26T16:02:04.000Z"
      },
      {
        "outlet": "The Verge",
        "title": "Apple announces September iPhone launch event",
        "url": "https://urgent.news/2026/08/26/apple-announces-september-iphone-launch-event",
        "published": "2026-08-26T16:03:49.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "What to expect from Apple's 'Surprise and shine' iPhone 18 Pro event on September 9",
        "url": "https://urgent.news/2026/08/26/what-to-expect-from-apples-surprise-and-shine-iphone-18-pro-event-on",
        "published": "2026-08-26T16:05:39.000Z"
      },
      {
        "outlet": "CNA - Business",
        "title": "Apple sets Sept. 9 date for next iPhone launch event",
        "url": "https://urgent.news/2026/08/26/apple-sets-sept-9-date-for-next-iphone-launch-event",
        "published": "2026-08-26T16:20:13.000Z"
      },
      {
        "outlet": "Investing.com",
        "title": "Apple sets Sept. 9 date for next iPhone launch event",
        "url": "https://urgent.news/2026/08/26/apple-sets-sept-9-date-for-next-iphone-launch-event-3545500",
        "published": "2026-08-26T16:30:38.000Z"
      },
      {
        "outlet": "Digital Trends",
        "title": "The iPhone 18 Pro finally has a launch date as Apple sends out invites for its next big event",
        "url": "https://urgent.news/2026/08/26/the-iphone-18-pro-finally-has-a-launch-date-as-apple-sends-out",
        "published": "2026-08-26T16:34:58.000Z"
      },
      {
        "outlet": "CNBC Technology",
        "title": "Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus",
        "url": "https://urgent.news/2026/08/26/apple-sets-iphone-launch-event-for-sept-9-first-under-new-ceo-john",
        "published": "2026-08-26T16:35:59.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}