{
  "id": 3542877,
  "title": "Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus",
  "url": "https://urgent.news/2026/08/26/apple-sets-iphone-launch-event-for-sept-9-first-under-new-ceo-john-3542877",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-26T16:35:59.000Z",
  "source": {
    "name": "CNBC World",
    "slug": "cnbc-world",
    "url": "https://www.cnbc.com/2026/08/26/apple-iphone-launch-date-john-ternus.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Analysts expect the company to launch new iPhones and Apple Watches at the event, including the company's first folding phone",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 10,
    "also_reported_by": [
      {
        "outlet": "Techmeme",
        "title": "In Q2, Apple's base iPhone 17 was the global best-selling smartphone, with a 6% share, followed by the iPhone 17 Pro Max; Apple and Samsung had all 10 top spots (Counterpoint Research)",
        "url": "https://urgent.news/2026/08/26/in-q2-apples-base-iphone-17-was-the-global-best-selling-smartphone",
        "published": "2026-08-26T14:35:08.000Z"
      },
      {
        "outlet": "9to5Mac",
        "title": "Apple officially announces iPhone 18 Pro and foldable iPhone event: ‘Surprise and shine’",
        "url": "https://urgent.news/2026/08/26/apple-officially-announces-iphone-18-pro-and-foldable-iphone-event",
        "published": "2026-08-26T16:02:04.000Z"
      },
      {
        "outlet": "The Verge",
        "title": "Apple announces September iPhone launch event",
        "url": "https://urgent.news/2026/08/26/apple-announces-september-iphone-launch-event",
        "published": "2026-08-26T16:03:49.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "What to expect from Apple's 'Surprise and shine' iPhone 18 Pro event on September 9",
        "url": "https://urgent.news/2026/08/26/what-to-expect-from-apples-surprise-and-shine-iphone-18-pro-event-on",
        "published": "2026-08-26T16:05:39.000Z"
      },
      {
        "outlet": "Tom's Guide",
        "title": "Apple event is official for September 9 — iPhone Ultra, iPhone 18 Pro Max, Watch 12, and more",
        "url": "https://urgent.news/2026/08/26/apple-event-is-official-for-september-9-iphone-ultra-iphone-18-pro",
        "published": "2026-08-26T16:06:40.000Z"
      },
      {
        "outlet": "CNA - Business",
        "title": "Apple sets Sept. 9 date for next iPhone launch event",
        "url": "https://urgent.news/2026/08/26/apple-sets-sept-9-date-for-next-iphone-launch-event",
        "published": "2026-08-26T16:20:13.000Z"
      },
      {
        "outlet": "Investing.com",
        "title": "Apple sets Sept. 9 date for next iPhone launch event",
        "url": "https://urgent.news/2026/08/26/apple-sets-sept-9-date-for-next-iphone-launch-event-3545500",
        "published": "2026-08-26T16:30:38.000Z"
      },
      {
        "outlet": "Digital Trends",
        "title": "The iPhone 18 Pro finally has a launch date as Apple sends out invites for its next big event",
        "url": "https://urgent.news/2026/08/26/the-iphone-18-pro-finally-has-a-launch-date-as-apple-sends-out",
        "published": "2026-08-26T16:34:58.000Z"
      },
      {
        "outlet": "CNBC Technology",
        "title": "Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus",
        "url": "https://urgent.news/2026/08/26/apple-sets-iphone-launch-event-for-sept-9-first-under-new-ceo-john",
        "published": "2026-08-26T16:35:59.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}