{
  "id": 3539632,
  "title": "Apple announces a \"Surprise and shine\" event on September 9 at 10am PT at Apple Park, where its first foldable iPhone, iPhone 18 Pro, and more are expected (Zac Hall/9to5Mac)",
  "url": "https://urgent.news/2026/08/26/apple-announces-a-surprise-and-shine-event-on-september-9-at-10am-pt",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-26T16:08:19.000Z",
  "source": {
    "name": "Techmeme",
    "slug": "techmeme",
    "url": "https://9to5mac.com/2026/08/26/apple-officially-announces-iphone-18-pro-foldable-event/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Apple has announced a product event titled \"Surprise and shine\" on September 9 at 10am PT at Apple Park. The event is expected to feature the unveiling of the iPhone 18 Pro lineup and Apple's first foldable iPhone.\n\nThe iPhone 18 Pro and iPhone 18 Pro Max are expected to retain similar designs and display sizes to their predecessors, with upgrades focusing on new display, camera, and connectivity technology, according to 9to5Mac. The new Pro phones may be offered in four colors: dark cherry, black, silver, and light blue.\n\nThe foldable iPhone, possibly called iPhone Ultra, is rumored to have a book-style design with an outer display measuring between 5.3 and 5.5 inches and an inner display measuring between 7.6 and 7.8 inches, as per 9to5Mac. MacRumors reports that it will be around 5.5 inches when closed and 7.6 inches when open, with a titanium frame and ultra-thin design.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 10,
    "also_reported_by": [
      {
        "outlet": "Techmeme",
        "title": "In Q2, Apple's base iPhone 17 was the global best-selling smartphone, with a 6% share, followed by the iPhone 17 Pro Max; Apple and Samsung had all 10 top spots (Counterpoint Research)",
        "url": "https://urgent.news/2026/08/26/in-q2-apples-base-iphone-17-was-the-global-best-selling-smartphone",
        "published": "2026-08-26T14:35:08.000Z"
      },
      {
        "outlet": "9to5Mac",
        "title": "Apple officially announces iPhone 18 Pro and foldable iPhone event: ‘Surprise and shine’",
        "url": "https://urgent.news/2026/08/26/apple-officially-announces-iphone-18-pro-and-foldable-iphone-event",
        "published": "2026-08-26T16:02:04.000Z"
      },
      {
        "outlet": "The Verge",
        "title": "Apple announces September iPhone launch event",
        "url": "https://urgent.news/2026/08/26/apple-announces-september-iphone-launch-event",
        "published": "2026-08-26T16:03:49.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "What to expect from Apple's 'Surprise and shine' iPhone 18 Pro event on September 9",
        "url": "https://urgent.news/2026/08/26/what-to-expect-from-apples-surprise-and-shine-iphone-18-pro-event-on",
        "published": "2026-08-26T16:05:39.000Z"
      },
      {
        "outlet": "Tom's Guide",
        "title": "Apple event is official for September 9 — iPhone Ultra, iPhone 18 Pro Max, Watch 12, and more",
        "url": "https://urgent.news/2026/08/26/apple-event-is-official-for-september-9-iphone-ultra-iphone-18-pro",
        "published": "2026-08-26T16:06:40.000Z"
      },
      {
        "outlet": "CNA - Business",
        "title": "Apple sets Sept. 9 date for next iPhone launch event",
        "url": "https://urgent.news/2026/08/26/apple-sets-sept-9-date-for-next-iphone-launch-event",
        "published": "2026-08-26T16:20:13.000Z"
      },
      {
        "outlet": "Investing.com",
        "title": "Apple sets Sept. 9 date for next iPhone launch event",
        "url": "https://urgent.news/2026/08/26/apple-sets-sept-9-date-for-next-iphone-launch-event-3545500",
        "published": "2026-08-26T16:30:38.000Z"
      },
      {
        "outlet": "Digital Trends",
        "title": "The iPhone 18 Pro finally has a launch date as Apple sends out invites for its next big event",
        "url": "https://urgent.news/2026/08/26/the-iphone-18-pro-finally-has-a-launch-date-as-apple-sends-out",
        "published": "2026-08-26T16:34:58.000Z"
      },
      {
        "outlet": "CNBC Technology",
        "title": "Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus",
        "url": "https://urgent.news/2026/08/26/apple-sets-iphone-launch-event-for-sept-9-first-under-new-ceo-john",
        "published": "2026-08-26T16:35:59.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}